America Land of Hypocrats

Every aspect of the modern world has been wracked with scandals often involving many prominent personalities. Politicians, entertainers, athletes and socialites have been the target of many open accusations on wrong doings. More often than not, scandals or wrongdoings which are sexual in nature are the very ones that are discovered, spread and read in the papers. The private lives of individuals involved are laid open for public consumption as embarrassing sexual activities are investigated and ridiculed.They are usually the stories of people we read in the papers, hear being blamed and criticized on air, viewed and discussed amongst hosts and guests of television talk shows and the butt of jokes in common break-time conversations. The sexual behavior of famous people has become a huge part of entertainment as the media strives to outdo one another to give the most titillating and sexually adventurous background of a story.Throughout the decades, the sexual lives of prominent figures like politicians and rich businessmen who erred beyond their marital bed were often morally ridiculed. Their sexual escapades were told and retold to the next person aching to listen, and listeners came in droves ultimately hungry for a kill. The more famous the individual is, the bigger the likelihood of having his/her sexual activities discussed openly among ordinary individuals. We have seen many men exalted into political positions and fame getting involved with inappropriate sexual behavior.As their lives become public knowledge, they suffer invariable disgrace and have their reputations ruined forever. Political and military leaders are assumed to have an attitude possessing integrity as a quality that allows people, mostly his constituents and subordinates to grant him trust and respect commensurate to his public office and position. His favorable actions are considered above reproach and praised thus requiring him to conduct himself with dignity at all times.However, a sing le immoral deed when discovered and exposed could mark the end of his political career as his image becomes tarnished with relevant proof and negative criticisms. President Jefferson went down in the annals of history accused of maintaining a â€Å"Congo Harem† and fornicating with a slave, â€Å"Sally Hemmings† (Fitch, 2004:247). Likewise in a much publicized determination over the personal relationship between Monica Lewinsky and President Bill Clinton, another congressional inquiry morally questioned the sexual liaisons of Gary Condit and Chandra Levy (Fitch, 2004: 248).In the past, sexual behavior has been delegated to create a barometer for acceptable and non-acceptable sexual behavior and punishing it with public humiliation and loss of status (Apostolidis and Williams, 2004: 20). As an egalitarian society that fights to uphold a doctrine that strives to treat all men as equals, we are suddenly faced with the pressing question of accepting sexual behavior and rel axing our relentless probing of tawdry affairs between sexes regardless of affiliation within the realms of politics or seemingly allowing Victorian attitudes to morally judge a person.Considering the very nature of sexual scandals that wracked the nation has often been synonymously targeted against individuals whose relevant positions make them vulnerable to suppression and control by a higher force within the political system, are we not prone to maneuvers instead? Statement of the Problem In a ripe age of modernity amidst an age of sex scandals and political maneuvers and machinations, we are faced with the question over an understanding of human sexuality as a human nature and an acceptance of natural responses to consensual sexual behavior regardless of gender and identity.Purpose of the Study In the study of sexual scandals within the American politics, our aim is to explain normal sexual behavior and the natural human response. Political figures being humans themselves are de finitely not averse to acts and deeds related to sex which is the subject of this study. In the understanding of human sexuality, this study will likewise explain how the natural human response have been brutally exposed and expanded to portray an overly unacceptable behavior particularly among prominent political figures as a motive for political party destruction and black propaganda.This study shall finally explain how collegiate students can exercise a modicum of understanding rather than moral ridicule over sexual behavior among people holding public office without necessarily promoting a relaxation of moral values among political leaders. Review of Related Literature The Human Natural Response to Sex Countless studies have supported that humans have a need for sex reconstructed and made clear in an unceasing receptivity that goes far beyond reproduction (Diamond, 1998: 67).For Diamond, the human biological function of sex is an evolutionary process that has created a continuin g interest yet highly susceptible to predators (Diamond, 1998: 11). The National Institute of Health has also explained that in the understanding and acceptance of normal sexuality, sex should be understood as a vital part of life closer probably to the human need for pleasure and gratification (Calderone in NIH). Sex encompasses normal interactions among individuals where a sublime need for physical, emotional and sexual intimacy soon develops sometimes beyond the consideration of accepted norms in the society.This was likewise explained in the renowned works of Masters and Johnson, where the anatomical and physiological human responses to sex are directly dependent to a stimulus (Hock, 2006). Out of the pioneering efforts of authors Masters and Johnson, we begin to develop an understanding of how individuals may develop a wide variety of choices in their sexual encounters. The male specie as the known progenitor of sex in several social analyses may offer money, status and commitm ent in exchange for sex (Baumeister, 2001: 7).In this transaction, our common ideas have supported a conclusion that the woman is exploited by a man in the process which can be taken to indicate that men and women play different response to sex in the order of strength of sexual desire. Yet based on the theories and explanation of natural human response to sex, the woman actually gives up nothing in return for her sexual favor because not only the male enjoys sex but the woman also gets sexual pleasures and the satisfaction of her own desires (Hock, 2006).In a sense with limited resource, we are however led to the belief that the woman’s capacity to command a higher price for sex becomes less with the increasing number of sexual partners by explaining the theory of rewards that, â€Å"where something is given out freely in the long run looses value† (Baumeister, 2001: 276). In the concept of homosexuality, we are led to believe on the perverse implications of homosexua l behavior as a confusing role in the society. The complicated biological nature of sexuality however supports that humans express their sexuality in a variety of ways (Giddens, 2006:437).Theories explaining sexual responses also believed that homosexuality is not a choice that can allow one person to renounce homosexuality at the risk of giving up loving and being loved by another (Giddens, 2006:436). Where ideas about sexuality are undergoing magnified changes, we are confronted with recent trends of homosexuality within a continuing struggle against discrimination. Yet for many authors, the division and shaping of gender roles happens gradually as humans gain mastery of its environment (Diamond, 2006:122). Censure and Sexual ConservatismIn countless years, the human sexual response has faced criticism as contingent biological facts faced ethical censure against American archaic obscenity laws. For many centuries, in the ethics of sexual conservatism, sex is permitted between a ma rried couple (male and female) which only later permitted consensual sex among alternative marriage between same-sex partners (Apostolidis and Williams, 2004:149). Monogamous heterosexual marriage frowned upon premarital and extramarital while imposing the values of sexual exclusivity as a concept of good.Justifying sexual ethics soon became a sexual code conduct that undermines human frailty and weakness as part of man’s natural biological and psychological make-up (Baumeister, 2001: 281). Sexual Conservatism became a mode among older generations as forms of eroticism and homoerotic sex is shunned upon and evidently discouraged in order to protect the privacy of the individual in sustaining social order (Davis, 1996:59). A New Understanding on Human Sexuality In the last forty years or so, we have moved from an idealistic view of human nature by relaxing appealing views on sexual freedom and understanding.The 60’s created for us a period of experimentation on freedom of human sexual response topped with socialistic problems of single motherhood that began to disprove sexual censorships of the past centuries and decades (Fitch, 2004: 92). In an attempt to create order in a society, the punitive forces against sexual behaviors became relaxed and tolerant. Sexual ethics to a degree became understood as something which is variable, depending on the changes in human nature and changes in the human society (Diamond, 2006: 95).Open discussions on sexuality soon became a positive issue in an integral point of discussion on the promotion of responsible sexual behaviors. Expanded research on the topic opened dialogues and strategies to promote an awareness f sexual behavior. Homosexuality was removed from a list of mental disorders thereby paving the way for an enhanced understanding of health in the context of homosexuality (WHO, 2007). Politicians: Common Targets Sex has continued to permeate as a permanent fixture in the United States political arena.I f we consider the well-publicized scandals at the early days of the republic, we can substantially agree that media freedom contributed well to our knowledge. This is a price politicians have to pay for living within the limelight of press freedom (Apostolidis and Williams, 2004: 7). From Jefferson’s sexual affairs, Kennedy’s sexual indulgences and Clinton’s sexual adventures, public officials have notoriously strayed beyond the bounds of sexual propriety (Apostolidis and Williams, 2004: 7).These scandals are discussed to investigate an abuse of power and influence to some extent but more commonly, America’s desire to talk about it spins the essential reason for its being. Politicians are easy targets in a discourse that stages the regulatory practice of powerful men. Betsy Wright, (a Clinton campaign chair) once said that enormous amounts of money was on the streets as tabloid newspapers and televisions were looking for a Clinton mistress ready to tell a ll whom they could pay off (Shields, Whayne and Kelley, 2004: 30).Although the law often exercises a general presumption of innocence especially on gossips involving sex and politics, other political rivals demand for an eruption to be told. Their lives are placed in public scrutiny while media created a salacious story while the public decide. To protect their position, politicians in turn exercise control by bringing in the big guns for a major cover-up that could exonerate them from the accusation. Such collusion within the government and media in an attempt to break free from a sex scandal may or may not change public sentiment.The socially injured politician could be likely subjected to blackmail as the public’s interest in their personal details catches attention. Analysis Within a political rubric, a sex scandal issue questions the morality of an individual thereby accusing him of misconduct and wrongdoing. Investigating the nature of a sex act, much fuss has been dele gated over a sexual scandal despite the fact that the human sexuality has explained how the sexual aspect of human nature does not conform to solitude and celibate life. Humans have a clear need for sex that ultimately goes far beyond reproduction (Diamond, 1998: 67).This mindless act is understood as a vital part of life as scientific studies proved naturally how human responses are dependent on stimulus and how one works for self-gratification in Freudian principles. In a male-female relationship, the woman is seen as the giver of sex while man, as the taker. In a much diverse and modern understanding of sexuality, theories explaining sexual responses understand and accept that homosexuality is not a choice but simply an alternative means to find love and intimacy (Giddens, 2006:436).The above ideas magnify the societal changes that have provided a deeper understanding of the human sexual response in a world where sexual roles change depending upon human mastery. Criticisms that s ought to break free from an understanding of human sexual response support an American archaic obscenity law that condones sex between married couples alone. A code of conduct is invisibly used to castigate those sexual encounters that go beyond the accepted â€Å"married couple† standard including homoeroticism and auto eroticism perhaps.It is quite clear that America despite claiming egalitarianism still borders on Victorian conservatism that has often been an issue of â€Å"double standard†. The rich technology and passage into modernity has paved way for a modern view on the subject yet where sexual lives of political leaders are discussed. Such ironies are encountered when America’s social make-up demands salacious discussion on erotic escapades of public personalities and political figures. Such indecent behaviors are held out in the open like a frosting on a highly palatable cake while the public greedily eyes it.The sexual aspect of human nature is terri bly disregarded in an effort to point fingers to the sexual perpetrator. In campaign attacks, sexual stories are blown up to portray an animalistic behavior inherent in rival political figures in order to tarnish his character and respectability. The fuss over sex scandals only serve to portray how America has a limited understanding on human sexuality and despite the presence of numerous books, journals and online resources that strive to explain it.Conclusion Our problem strives to answer whether we are in a ripe age of modernity to understand sex scandals in the face of political maneuvers and machinations while relying on the scientific principles of human nature’s response to sexual behavior regardless of gender and identity. America, I believe is steadily approaching and understanding of political maneuvers and machinations as we are suddenly faced with numerous allegations of illicit sexual activities.The past few decades have allowed us to display a relaxed attitude t owards sex as schools and universities strive to impart a better understanding of the subject. Where prominent political figures are concerned however, the American public is deeply dependent on the media and is often quick to point a finger to a perpetrator of prominence. Politicians have received public ridicule over gossips despite the fact that American law exercises a general presumption of innocence especially on gossips involving sex and politics.The American sentiment against sexual wrongdoings still border on Victorian ideas and there is an apparent need for social reform within this context. The human nature and understanding of the wrong doer is stripped indiscriminately applied over in politics in the face of an American public quick to cast a finger without further ado. Recommendations We do not strive to suggest the political and moral responsibility of individuals in public office but rather dwell on an understanding of sexual behavior of men.We strive to impart the k nowledge that America needs to understand the basics of human sexuality before it can gain foothold on a publicized discussion of political sexual scandals. Not only do we uphold media responsibility but strive to insist on legitimacy and credibility of media coverage in sex scandal cases among accused public officials. It has been commonplace for sex scandal issues to be used against a candidate during campaigns. Such attacks and mudslinging has been associated with an election strategy launched against a potential rival and in the end portray American ignorance.Nor do we support that evidence against sexual scandals be stonewalled, concealed and obstructed. Our main aim is merely to procure an understanding of human sexuality as a human nature and an acceptance of natural responses to consensual sexual behavior regardless of gender and identity. There is also a need for America to exercise a deeper understanding of human sexuality. I believe that in fact there is a boiling need fo r reform on generalized views that should be the basis for a future study. Reference Apostolidis, Paul and Williams, Juliet.2004. Public Affairs: Politics in the Age of Sex Scandals. Duke University. Baumeister, Roy F. (2001). Social Psychology and Human Sexuality: Essential Readings. Psychology Press. Davis, Peter. (1996). Intimate Details and Vital Statistic: AIDS, Sexuality and the Social Order in New Zealand. Auckland University. Diamond, Jared. (1998). Why Sex is Fun? : The Evolution of Human Sexuality. New York: Basic Books. Fitch, Brad. (2004). Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress. The Capitol. Giddens, Anthony.(2006). Sociology. Polity. Hock, Roger R. (2006). Human Sexuality. US: Prentice Hall. Shields, Todd, Whayne, Jeannie, Kelley, Donald R. (2004). The Clinton Riddle: Perspectives on the Forty-second President. University of Arkansas. United States. National Institute on Health. Calderone, Mary Steichen. (2003). Human Sexuality. [h andouts] United Nations. World Health Organization. (2007). Human Rights Mechanisms: putting women’s health on the agenda, Lesbian and Bisexual Women’s Health: Common Concerns, Local Issues. [handouts].

Case Study for Coca-Cola vs Pepsico for 2009

LP 6. 2 Comparative Analysis Case, The Coca-Cola Company and PepsiCo, Inc. Instructions: Go to the book’s companion website and use the information found there to answer the following questions related to The Coca-Cola Company and PepsiCo, Inc. (a) What were the cash and cash equivalents reported by Coca-Cola and PepsiCo at the end of 2009? What does each company classify as cash equivalents? Answer: On April 9, 2009, Coca-Cola Company reported cash and cash equivalent to be $6,816,000,000 and on December 26, 2009, PepsiCo reported cash and cash equivalent to be $3,943,000,000. Coca-Cola has made almost double the cash and cash equivalent than PepsiCo. Cash equivalent from both companies generally including their time deposits and other investments that are highly liquidated and have maturities of three months or less at the date of as cash equivalents from both companies. Coca-Cola Company typically fund a significant portion of their dividends, capital expenditures, contractual obligations, and share repurchases and acquisitions with cash generated from operating activities. They rely on external funding for additional cash requirements. The Company does not typically raise capital through the issuance of stock. Instead, the company use debt financing to lower overall cost of capital and increase their return on shareowners’ equity. Refer to the heading ‘‘Cash Flows from Financing Activities†. PepsiCo believed that their cash generating capability and financial condition, together with their revolving credit facilities and other available methods of debt financing, would be adequate to meet their operating, investing and financing needs. As of December 26, 2009, their operations in Venezuela comprised 7% of their cash and cash equivalents balance. b) What were the accounts receivable (net) for Coca-Cola and PepsiCo at the end of 2009? Which company reports the greater allowance for doubtful accounts receivable (amount and percentage of gross receivable) at the end of 2009? (c) Assuming that allâ€Å"net operating revenues†(Coca-Cola) and allâ€Å"net sales†(Pepsi Co)were net cre dit sales,compute the accounts receivable turnover ratio for 2009 for Coca-Cola and PepsiCo; also compute the days outstanding for receivables. What is your evaluation of the difference?

Is Adhd A Real Disorder - 1495 Words

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The Film Eight Men Out By John Sayles - 1163 Words

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Dulce et Decorum Est1 Essay Example For Students

Dulce et Decorum Est1 Essay Dulce et Decorum Est, an anti-war poem by Wilfred Owen, ( ) conveys a strong meaning and persuasive argument. The anti-war theme and serious tone is extremely effective at portraying war as horrid and devastating. Upon my initial reading of this poem I felt overpowered by blood, guts and death. Although my reaction hasnt changed much through numerous readings, my emotional reaction becomes more intense with each reading. This poem makes me feel like I am right there watching the soldier who cannot fasten his mask fast enough and suffers the full effects of deadly gas. This poem also makes me look beyond the death and question the pain inflicted on the mothers who kissed their sons goodbye as they went to defend their country. I imagine the mother receiving word her son has died and is told how noble and patriotic his death was. In his last moments, the soldier and his family become victims of The old lie (610). The precise dictation, vivid comparisons and graphic imagery are the thre e major elements that influenced my reaction to this poem. Through the precise dictation, I could clearly understand what the author is saying. Words like guttering, choking, and drowning jumped out at me and made my body shiver (610). Other words like writhing and froth-corrupted made me understand just how tragic war is. Not only do these words show how this man is suffering, but also they show precisely the level of pain and torment this man must endure. The fact that the gassed man was flung into the wagon convinced me that it is not sweet nor fitting to die for ones country (610). The authors use of dictation was extremely effective in convincing me of just tragic and pointless war is. In addition to dictation, the authors use of metaphor and similes also influenced my reaction to this poem. In the first line the author describes the troops as being Bent double, like beggars under sacks(610). This simile expresses the condition of the men and reinforces the hopelessness they feel. The authors comparison of the dyeing mans hanging face to a devils sick of sin dramatizes just how corrupt it all seems. The most powerful simile is when the author compares the sound of the gassed man gurgling blood in is lungs as obscene as cancer (610). The most effective metaphor is the vile, incurable sores that the author compares to the troops memories. This metaphor illustrates how the troops will never forget this experience. This pain will forever be with them. The author clears up any misconception that war is noble and convinces me that his beliefs are true. More effectively than metaphors and similes, the graphic imagery that this poem explodes with drastically influenced my reaction to this poem. Some of the images in this poem nearly made me feel nauseas. The images I experienced in the readings of this poem could never be forgotten, especially when I take my three sons to register with Selective Services. My emotional and physical reaction reinforces how effective the authors use of imagery is in this poem. The image of the troops drunk with fatigue and deaf to the gas-shells dropping softly behind is a chilling image (610). As someone yells Gas it is an ecstasy of fumbling and one is still floundring like a man on fire (610). Through the thick green light, as under a sea the speaker sees the man drowning and describes the gargling from the forth-corrupted lungs (610). Each of these images are disturbing to think about, but exposes the reality of war. These images made me feel disgusted at what war is capable of. .u2f957a79ae9622babffb4571da7646ed , .u2f957a79ae9622babffb4571da7646ed .postImageUrl , .u2f957a79ae9622babffb4571da7646ed .centered-text-area { min-height: 80px; position: relative; } .u2f957a79ae9622babffb4571da7646ed , .u2f957a79ae9622babffb4571da7646ed:hover , .u2f957a79ae9622babffb4571da7646ed:visited , .u2f957a79ae9622babffb4571da7646ed:active { border:0!important; } .u2f957a79ae9622babffb4571da7646ed .clearfix:after { content: ""; display: table; clear: both; } .u2f957a79ae9622babffb4571da7646ed { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2f957a79ae9622babffb4571da7646ed:active , .u2f957a79ae9622babffb4571da7646ed:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2f957a79ae9622babffb4571da7646ed .centered-text-area { width: 100%; position: relative ; } .u2f957a79ae9622babffb4571da7646ed .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2f957a79ae9622babffb4571da7646ed .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2f957a79ae9622babffb4571da7646ed .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2f957a79ae9622babffb4571da7646ed:hover .ctaButton { background-color: #34495E!important; } .u2f957a79ae9622babffb4571da7646ed .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2f957a79ae9622babffb4571da7646ed .u2f957a79ae9622babffb4571da7646ed-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2f957a79ae9622babffb4571da7646ed:after { content: ""; display: block; clear: both; } READ: The Dress Code EssayThe author ties this poem together in the last line. In Latin, the phrase Dulce et decorum est means It is sweet and fitting to die for ones country(610). The author calls the phrase the big lie (610). Although there are countless elements, dictation, vivid comparisons and imagery, are the elements that persuaded and moved me emotionally and intellectually. Even though I recognize deadly gasses are generally not used in war anymore, I will never react the same to the billboards or commercials saying, Be all you can be in the Army. Bibliography:

Pfizer Financial Analysis Essay Example

Pfizer Financial Analysis Essay Pfizer Incorporated (PFE)  was established in 1849 in Brooklyn, New York. Charles Pfizer and Charles Erhardt, two German-American cousins, founded a chemicals business and produced an anti-parasitic- Santorin, which was a great success. Pfizers  business  began to grow with production of citric acid in 1880s. Total sales of Pfizer had reached almost $3 million by 1910. By 1950s, Pfizer had set up business in countries like Belgium, Canada, Iran, Panama, Turkey, and United Kingdom. Pfizer is a  pharmaceutical company ranking number one in sales in the world. The company is based in  New York City, with its research headquarters in  Groton,  Connecticut. Its headquarters are in  Midtown Manhattan,  New York City. Pfizer owes a lot of its success to its number-one drug, Lipitor. This drug is used to lower blood cholesterol. Accupril and  Viagra  are two other major products offered by Pfizer. In 2007, total sales of Pfizer amounted to $48. 82 billion while it rounded to be about 50 billion in 2009. Profits made by this firm were worth nearly $10. 562 billion. Total assets held by Pfizer were worth around $115. 46 billion. Total  employee  count of Pfizer was around 86,600. As we take a look at the different ratios of the company. Pfizer Inc. s current ratio deteriorated from 2007 (2. 15) to 2008 (1. 59) but then slightly improved from 2008 to 2009 from 1. 59 to 1. 66. If we compare these numbers to the industry average of health care, overall Pfizer is performing better to the industry and Pfizer current ratio is higher t han the industry in 2007 and 2008. While in 2009 it is closer to the industry average of 1. 72. We will write a custom essay sample on Pfizer Financial Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pfizer Financial Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pfizer Financial Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Liquidity ratios are used to evaluate the firm’s ability to pay its short-term debt obligations such as Accounts Payable and accrued taxes and wages. So far from these numbers, we can predict that Pfizer is meeting its ability to pay short term debt to its creditors and suppliers in the market. As current ratio, the Quick Ratio of Pfizer is also higher than the industry average in 2007 and 2008 and is a little below in 2009. The declining curve in the current ratio of Pfizer may be the result of decreasing cash flow from operations. However the cash flow liquidity ratio of Pfizer has declined from 0. 43 in 2007 to 0. 26 in 2008. The declining cash flow from operations is forcing Pfizer to borrow to cover its bills. Overall the liquidity of Pfizer still looks quite sound compared to the industry. Now as we look at the Average collection period and day’s inventory held for Pfizer, we notice a dramatic change the average collection period of Pfizer has increased about 112% from 2007 to 2009 while the days inventory held for Pfizer has also increased about 189% from 2007 to 2009. This raises a caution flag about the increase in these ratios. Pfizer may be too lenient to its creditors. If we compare the increase in these values to the increase in Pfizer’s Sales, the sales only increased by about 3%. As we move to analyze the efficiency of Pfizer, we see that account receivable turnover has decreased about 53% from 4. 92 times in 2007 to about 2. 31 times in 2009. Yet again this major decrease in turnover of accounts receivables shows the inefficiency of Pfizer in collecting cash from creditors. The average collection period has increased dramatically from about 74 days in 2007 to almost 160 days in 2009, rounding to 115% change in the two years. However, apart from the decrease in ratios in the past few years Pfizer is still close to the industry average so we cannot predict that Pfizer is under performing compared to its competitors. Pfizer’s fixed asset turnover and total asset turnover has remained almost the same between 2007 and 2008 but has declined by almost 39. 57% in 2009 (3. 63 to 2. 20). This indicates the increase in fixed assets without a proportional increase in sales. Pfizer is a capital intensive firm and has invested more than 40% in its fixed assets. The increase in fixed assets from 2007 to 2009 is about 71%, clearly indicating that Pfizer is trying to expand more. The decrease in the ratios is rather of the heavy increase in the fixed assets while not sufficient increase in sales. Looking into the leverage of Pfizer, long term debt has increased 600% from 2007 to 2009 but the debt to assets ratios has not increased much in 2008 compared to 2007. The overall change in debt ratio is about 30% increase from 2007 to 2009. This ratio has not increased in the same capacity as the Long term debt has increased. This explains the increase in the asset of Pfizer. As Pfizer is expanding, the overall debt ratio has still not increased a lot compared to the industry average and even though the long term debt has increased extra ordinarily, the ratio of debt to equity ratio is still stable due to the increase in Pfizer’s total fixed assets. Looking at the times interest earned we notice that it has decreased from 19 times to about 9 times from 2007 to 2009 respectively. This decrease is mainly because of the increase in interest charged on the higher borrowings in the two years. The cash flow from operations in this respect is still increasing and the total increase from 2007 to 2009 of the CFO is about 24%. To analyze the profitability break down, Pfizer’s gross profit margin has increase from 76. 79% in 2007 to about 83% in 2009. The operating profit margin increased from 15. % in 2007 to about 23% in 2009. Also the cash flow margin increased from 27% in 2007 to about 33% in 2009 and is almost close to the industry averages. This indicates that Pfizer has the ability to turn sales dollar into profits and has maintained its performance relatively to the industry. Return on assets and return on equity both have decreased from 7% to 4% and from 12. 5% to 10% respectively which is far below from the industry averag e of 10% and 20%. This decrease may be due to the increase in assets of about 85% in the recent years that was discussed earlier. The return on asset could not be realized so soon in the industry of Pfizer. This, no doubt indicates the poor management of the assets but if we look at the figures they are actually increasing level of assets which clearly gives us the image of expansion of Pfizer Inc as they have recently spent over 68 billion dollars on the purchase of Wyeth. After looking into the key financials of the company we see that the total liabilities have increased over 100% which clearly shows the increase on the company’s interest as well. Their overall investment has increased by 170% mainly because of the purchase of Wyeth. The cash flow from operations and operations revenues have increased by 24% and 48% respectively. The liquidity ratios and profitability ratios are stable if we compare it to the industry but still the efficiency ratios are declining. The variance in the figures is mostly between 2008 and 2009. The criminal penalties on Pfizer in 2009 have also damaged the company’s image and have affected its revenues. From the financials, Pfizer still does not look a weak stock if compared to the industry. The idea of buying and holding the stock also depends on the patent expiration in November, 2011 of its top selling drug â€Å"Lipitor†. Pfizer has to invest more in research and development for creating new drugs. Creating new drugs may seem an obvious goal for a drug maker. The New York-based Pfizer, however, has grown into a giant not by discovering new blockbusters but by buying three competitors and their product lines. References: www. finance. yahoo. com http://topics. nytimes. com/top/news/business/companies/pfizer_inc/index. html