Technology And The Criminal Justice System - 1009 Words

Within the last ten years, there have been significant advancements in technology which has in turn changed and increased the type of crimes in today’s society. With the new technology, the criminals are ready to exploit it. So therefore, the future direction of crime fighting and its role in social policy implication are geared toward the advancements of technology. For criminal justice system to intervene, deter, or prevent crimes, they must be equipped with the latest technologies. Advancements to technology within the criminal justice system have a significant effect on the courts, making policies, and the correction facilities. These technologies have provided the police officers and other law enforcement officers with†¦show more content†¦Based on Dauphin County First Assistant District Attorney Fran Chardo, â€Å"We become a very electronic-oriented society.† (Marc Goodman). With this increase usage of electronic, we see a new set of criminals and crimes. With the cellular telephone, criminals use it, not only to communicate with one another, but also to target people and as a triggering device. For example, if the criminals are searching for someone they can text each other with the description of a person and then upon verification proceed with an order, possible death. With this same cellular telephone technology, law enforcement can use someone’s cellular telephone to track their movements or identify their location to help with investigations. The new set of crimes is cybercrimes. A cybercrime is any crime that involves the use of computer or the manipulation of digital data. Zackary J. Miller, section Chief of the FBI’s Cyber Criminal Division stated, â€Å"I think there is a growing cybercrime problem that we are continuing to chase a bit behind the curve†¦ bank robbery and fraud are all facilitated by the internet.† (Bernice Young, 2011). There are five types of computer crimes: (1). i nternal computer crimes, such as viruses; (2). internet and telecommunication, which is hacking; (3). criminal enterprises, databases supporting drug distribution; (4). computer manipulation, embezzlement; and (5). hardware, software, and information theft. (Schmalleger,

The Film Eight Men Out By John Sayles - 1163 Words

From the first inning to the last, the fans of the Chicago White Sox knew there was something particularly wrong with their winning team. The popular baseball team, who had been on a winning streak, was losing almost every single game of the World Series. It later came to light that seven players of the team were deliberately losing the game in order to receive money from two gamblers. The film Eight Men Out, directed by John Sayles, highlights the famous baseball scandal of 1919. But what is even more intriguing than the scandal itself is the way each player handles the proposal which was presented to them. Their actions each embody the concepts brought out by the eminent philosophers, Plato, Emerson, and Thoreau. They were presented†¦show more content†¦Ã¢â‚¬Å"The difficulty, my friends, is not in avoiding death, but in avoiding unrighteousness; for that runs faster than death† (Plato’s Apology). Towards the end of the film, the players of the White Sox are convicted of purposely losing the World Series. Instead of admitting it, it seemed as though they ran away from it. Going along with that, Buck Weaver, one of the tragic figures of the film, knew the consequences and danger of cheating the system, but he didn’t tell the authorities right away. His hesitant actions caused him to be banned from the Major League, along with the other seven players. By avoiding the wrath of his players and avoiding the responsibility for accepting the deal, Weaver ended up doing harm to himself. Although he never actually threw a game, he still sat back, watching seven of his teammates throw away a game that held a lot of significance to him. Similarly, concepts brought forward by Ralph Waldo Emerson reflect upon the behaviors of the athletes. Stated in his work Self-Reliance, â€Å"Be yourself; no base imitator of another, but your best self. There is something which you can do better than another. Listen to the inward voice and bravely obey that. Do the things at which you are great, not what you were never made for.† (Emerson’s Self-Reliance).Show MoreRelatedGlee Essay9324 Words   |  38 PagesWinfrey Show (she praised them as the â€Å"hardest working cast on television†).   News coverage on the return of Glee and spoilers have followed in most major news outlets—including two dueling reviews in The New York Times—and in scholarly forums (a shout out to In Media Res, which recently hosted a Glee-themed week). What is it about Glee that has inspired this phenomenon?  Ã‚   Based on my own experience, as a Gleek and as a scholar focusing on the series in my research, I find the show’s play with diversityRead MoreProject Mgmt296381 Words   |  1186 Pageschildren (Ryan, Carly, Connor and Lauren). C.F.G. â€Å"We must not cease from exploration and the end of all exploring will be to arrive where we begin and to know the place for the first time.† T. S. Eliot To Ann whose love and support has brought out the best in me. And, to our girls Mary, Rachel, and Tor-Tor for the joy and pride they give me. Finally, to my muse, Neil, for the faith and inspiration he instills. E.W.L Preface Since you are reading this text, you have made a decision that learningRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesgreat technologydriven corporations such as IBM from the severe down cycles it had experienced. This marriage of leadership and technology capability can also be credited for the success of E-Bay. Some astute investors and managers long ago figured out this power of management capital in establishing their valuations of growth companies—and with lucrative results in terms of the principle that an indicator of the value of a company is the sum of its brand name and its management systems. THE CHARACTERRead MoreStrategy Safari by Mintzberg71628 Words   |  287 Pageshave as much relevance for managers and consultants in practice as students and professors in the clasroom. So we set out to write an easily accessible explanation of the fascinating field of strategic management. Sure, some parts may appeal more to practitioners, while others may be more of interest to the academically inclined. This is in the nature of the beast. We did not set out to domesticate it but to make it friendly. We wanted readers from everywhere to join our safari. But at the same time

Dulce et Decorum Est1 Essay Example For Students

Dulce et Decorum Est1 Essay Dulce et Decorum Est, an anti-war poem by Wilfred Owen, ( ) conveys a strong meaning and persuasive argument. The anti-war theme and serious tone is extremely effective at portraying war as horrid and devastating. Upon my initial reading of this poem I felt overpowered by blood, guts and death. Although my reaction hasnt changed much through numerous readings, my emotional reaction becomes more intense with each reading. This poem makes me feel like I am right there watching the soldier who cannot fasten his mask fast enough and suffers the full effects of deadly gas. This poem also makes me look beyond the death and question the pain inflicted on the mothers who kissed their sons goodbye as they went to defend their country. I imagine the mother receiving word her son has died and is told how noble and patriotic his death was. In his last moments, the soldier and his family become victims of The old lie (610). The precise dictation, vivid comparisons and graphic imagery are the thre e major elements that influenced my reaction to this poem. Through the precise dictation, I could clearly understand what the author is saying. Words like guttering, choking, and drowning jumped out at me and made my body shiver (610). Other words like writhing and froth-corrupted made me understand just how tragic war is. Not only do these words show how this man is suffering, but also they show precisely the level of pain and torment this man must endure. The fact that the gassed man was flung into the wagon convinced me that it is not sweet nor fitting to die for ones country (610). The authors use of dictation was extremely effective in convincing me of just tragic and pointless war is. In addition to dictation, the authors use of metaphor and similes also influenced my reaction to this poem. In the first line the author describes the troops as being Bent double, like beggars under sacks(610). This simile expresses the condition of the men and reinforces the hopelessness they feel. The authors comparison of the dyeing mans hanging face to a devils sick of sin dramatizes just how corrupt it all seems. The most powerful simile is when the author compares the sound of the gassed man gurgling blood in is lungs as obscene as cancer (610). The most effective metaphor is the vile, incurable sores that the author compares to the troops memories. This metaphor illustrates how the troops will never forget this experience. This pain will forever be with them. The author clears up any misconception that war is noble and convinces me that his beliefs are true. More effectively than metaphors and similes, the graphic imagery that this poem explodes with drastically influenced my reaction to this poem. Some of the images in this poem nearly made me feel nauseas. The images I experienced in the readings of this poem could never be forgotten, especially when I take my three sons to register with Selective Services. My emotional and physical reaction reinforces how effective the authors use of imagery is in this poem. The image of the troops drunk with fatigue and deaf to the gas-shells dropping softly behind is a chilling image (610). As someone yells Gas it is an ecstasy of fumbling and one is still floundring like a man on fire (610). Through the thick green light, as under a sea the speaker sees the man drowning and describes the gargling from the forth-corrupted lungs (610). Each of these images are disturbing to think about, but exposes the reality of war. These images made me feel disgusted at what war is capable of. .u2f957a79ae9622babffb4571da7646ed , .u2f957a79ae9622babffb4571da7646ed .postImageUrl , .u2f957a79ae9622babffb4571da7646ed .centered-text-area { min-height: 80px; position: relative; } .u2f957a79ae9622babffb4571da7646ed , .u2f957a79ae9622babffb4571da7646ed:hover , .u2f957a79ae9622babffb4571da7646ed:visited , .u2f957a79ae9622babffb4571da7646ed:active { border:0!important; } .u2f957a79ae9622babffb4571da7646ed .clearfix:after { content: ""; display: table; clear: both; } .u2f957a79ae9622babffb4571da7646ed { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2f957a79ae9622babffb4571da7646ed:active , .u2f957a79ae9622babffb4571da7646ed:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2f957a79ae9622babffb4571da7646ed .centered-text-area { width: 100%; position: relative ; } .u2f957a79ae9622babffb4571da7646ed .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2f957a79ae9622babffb4571da7646ed .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2f957a79ae9622babffb4571da7646ed .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2f957a79ae9622babffb4571da7646ed:hover .ctaButton { background-color: #34495E!important; } .u2f957a79ae9622babffb4571da7646ed .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2f957a79ae9622babffb4571da7646ed .u2f957a79ae9622babffb4571da7646ed-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2f957a79ae9622babffb4571da7646ed:after { content: ""; display: block; clear: both; } READ: The Dress Code EssayThe author ties this poem together in the last line. In Latin, the phrase Dulce et decorum est means It is sweet and fitting to die for ones country(610). The author calls the phrase the big lie (610). Although there are countless elements, dictation, vivid comparisons and imagery, are the elements that persuaded and moved me emotionally and intellectually. Even though I recognize deadly gasses are generally not used in war anymore, I will never react the same to the billboards or commercials saying, Be all you can be in the Army. Bibliography:

Pfizer Financial Analysis Essay Example

Pfizer Financial Analysis Essay Pfizer Incorporated (PFE)  was established in 1849 in Brooklyn, New York. Charles Pfizer and Charles Erhardt, two German-American cousins, founded a chemicals business and produced an anti-parasitic- Santorin, which was a great success. Pfizers  business  began to grow with production of citric acid in 1880s. Total sales of Pfizer had reached almost $3 million by 1910. By 1950s, Pfizer had set up business in countries like Belgium, Canada, Iran, Panama, Turkey, and United Kingdom. Pfizer is a  pharmaceutical company ranking number one in sales in the world. The company is based in  New York City, with its research headquarters in  Groton,  Connecticut. Its headquarters are in  Midtown Manhattan,  New York City. Pfizer owes a lot of its success to its number-one drug, Lipitor. This drug is used to lower blood cholesterol. Accupril and  Viagra  are two other major products offered by Pfizer. In 2007, total sales of Pfizer amounted to $48. 82 billion while it rounded to be about 50 billion in 2009. Profits made by this firm were worth nearly $10. 562 billion. Total assets held by Pfizer were worth around $115. 46 billion. Total  employee  count of Pfizer was around 86,600. As we take a look at the different ratios of the company. Pfizer Inc. s current ratio deteriorated from 2007 (2. 15) to 2008 (1. 59) but then slightly improved from 2008 to 2009 from 1. 59 to 1. 66. If we compare these numbers to the industry average of health care, overall Pfizer is performing better to the industry and Pfizer current ratio is higher t han the industry in 2007 and 2008. While in 2009 it is closer to the industry average of 1. 72. We will write a custom essay sample on Pfizer Financial Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pfizer Financial Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pfizer Financial Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Liquidity ratios are used to evaluate the firm’s ability to pay its short-term debt obligations such as Accounts Payable and accrued taxes and wages. So far from these numbers, we can predict that Pfizer is meeting its ability to pay short term debt to its creditors and suppliers in the market. As current ratio, the Quick Ratio of Pfizer is also higher than the industry average in 2007 and 2008 and is a little below in 2009. The declining curve in the current ratio of Pfizer may be the result of decreasing cash flow from operations. However the cash flow liquidity ratio of Pfizer has declined from 0. 43 in 2007 to 0. 26 in 2008. The declining cash flow from operations is forcing Pfizer to borrow to cover its bills. Overall the liquidity of Pfizer still looks quite sound compared to the industry. Now as we look at the Average collection period and day’s inventory held for Pfizer, we notice a dramatic change the average collection period of Pfizer has increased about 112% from 2007 to 2009 while the days inventory held for Pfizer has also increased about 189% from 2007 to 2009. This raises a caution flag about the increase in these ratios. Pfizer may be too lenient to its creditors. If we compare the increase in these values to the increase in Pfizer’s Sales, the sales only increased by about 3%. As we move to analyze the efficiency of Pfizer, we see that account receivable turnover has decreased about 53% from 4. 92 times in 2007 to about 2. 31 times in 2009. Yet again this major decrease in turnover of accounts receivables shows the inefficiency of Pfizer in collecting cash from creditors. The average collection period has increased dramatically from about 74 days in 2007 to almost 160 days in 2009, rounding to 115% change in the two years. However, apart from the decrease in ratios in the past few years Pfizer is still close to the industry average so we cannot predict that Pfizer is under performing compared to its competitors. Pfizer’s fixed asset turnover and total asset turnover has remained almost the same between 2007 and 2008 but has declined by almost 39. 57% in 2009 (3. 63 to 2. 20). This indicates the increase in fixed assets without a proportional increase in sales. Pfizer is a capital intensive firm and has invested more than 40% in its fixed assets. The increase in fixed assets from 2007 to 2009 is about 71%, clearly indicating that Pfizer is trying to expand more. The decrease in the ratios is rather of the heavy increase in the fixed assets while not sufficient increase in sales. Looking into the leverage of Pfizer, long term debt has increased 600% from 2007 to 2009 but the debt to assets ratios has not increased much in 2008 compared to 2007. The overall change in debt ratio is about 30% increase from 2007 to 2009. This ratio has not increased in the same capacity as the Long term debt has increased. This explains the increase in the asset of Pfizer. As Pfizer is expanding, the overall debt ratio has still not increased a lot compared to the industry average and even though the long term debt has increased extra ordinarily, the ratio of debt to equity ratio is still stable due to the increase in Pfizer’s total fixed assets. Looking at the times interest earned we notice that it has decreased from 19 times to about 9 times from 2007 to 2009 respectively. This decrease is mainly because of the increase in interest charged on the higher borrowings in the two years. The cash flow from operations in this respect is still increasing and the total increase from 2007 to 2009 of the CFO is about 24%. To analyze the profitability break down, Pfizer’s gross profit margin has increase from 76. 79% in 2007 to about 83% in 2009. The operating profit margin increased from 15. % in 2007 to about 23% in 2009. Also the cash flow margin increased from 27% in 2007 to about 33% in 2009 and is almost close to the industry averages. This indicates that Pfizer has the ability to turn sales dollar into profits and has maintained its performance relatively to the industry. Return on assets and return on equity both have decreased from 7% to 4% and from 12. 5% to 10% respectively which is far below from the industry averag e of 10% and 20%. This decrease may be due to the increase in assets of about 85% in the recent years that was discussed earlier. The return on asset could not be realized so soon in the industry of Pfizer. This, no doubt indicates the poor management of the assets but if we look at the figures they are actually increasing level of assets which clearly gives us the image of expansion of Pfizer Inc as they have recently spent over 68 billion dollars on the purchase of Wyeth. After looking into the key financials of the company we see that the total liabilities have increased over 100% which clearly shows the increase on the company’s interest as well. Their overall investment has increased by 170% mainly because of the purchase of Wyeth. The cash flow from operations and operations revenues have increased by 24% and 48% respectively. The liquidity ratios and profitability ratios are stable if we compare it to the industry but still the efficiency ratios are declining. The variance in the figures is mostly between 2008 and 2009. The criminal penalties on Pfizer in 2009 have also damaged the company’s image and have affected its revenues. From the financials, Pfizer still does not look a weak stock if compared to the industry. The idea of buying and holding the stock also depends on the patent expiration in November, 2011 of its top selling drug â€Å"Lipitor†. Pfizer has to invest more in research and development for creating new drugs. Creating new drugs may seem an obvious goal for a drug maker. The New York-based Pfizer, however, has grown into a giant not by discovering new blockbusters but by buying three competitors and their product lines. References: www. finance. yahoo. com http://topics. nytimes. com/top/news/business/companies/pfizer_inc/index. html

Marketing Plan for IPT

Marketing Plan for IPT Mission StatementOur goal at It's Popcorn Time is to provide products that exceed customer's expectations and that are unique to our business. To establish a truly team-oriented environment of committed enthusiastic employees from management to the frontline employee all working toward the goal of growing our customer base. We should be a model provider of exceptional customer service to both our internal and external customers.IntroductionHere at It's Popcorn Time our goal is to provide customer satisfaction and specialty gourmet snacks and sweets that can't be found anywhere else! Our specialties are flavored popcorn, snack sized pretzels coated with sweet and savory flavors, and delectable cookies. Our products come in many flavors such as chocolate, butter, cheese, and caramel. We are currently adding new items to our menu that will be available in our many local stores. We want our customers to know that we will continue to provide customer service long after their purchase.HB-I PT A319 SwissWe are committed to obtaining their trust and loyalty.In our Marketing Plan we will discuss important tasks such as situation analysis, key marketing objectives, strategic initiatives, tactical plans, and a summary on obstacles we will face and how we will measure our results. We believe that following this plan will prove to be successful and profitable.Tactical PlansThere are several Promotional Tactics for IPT to consider. First and foremost will be utilize search engine registration by starting with the major search engines and then carefully selecting others targeted towards our products. We will also be involved in affiliate programs starting with the gift basket company and the catering companies we currently partner with. Apply for awards is a tactic that we have not discussed but it can be beneficial. This can be time consuming, but applying for quality awards can definitely...

How to graduate to business - Emphasis

How to graduate to business How to graduate to business Youve spent the past three or four years writing essays and reports, and now youre in your first professional job and ready to start writing for business. But does your degree have you covered? Well, yes and no, writes Cathy Relf. The good news is that because youve developed good analytical and organisational skills, youll be well versed in sorting your ideas into separate sections or chapters, and supporting your arguments with facts, figures and evidence. The bad news is that the style and structure of academic writing varies hugely from the style and structure youll need to adopt for professional business writing. Whereas academic writing tends to be wordy, expansive and, well, a little dull, business writing needs to be lively, straight to the point and immediately engaging. Follow these three steps to shake off the academic shackles and bring out your business voice. 1. Engage your reader immediately The biggest difference between writing for university and writing for work is that, at work, no ones obliged to be interested. Interested though they surely were, your lecturers were paid to read your essays. However verbose the style or tenuous the argument, they had to pay attention to every sentence on every page, right through to the bitter end. In the professional world, no one will do that unless you hook them in at the start and keep them interested. You have to earn and then retain your readers attention at every step. Luckily, theres a radical yet simple change you can make that will instantly improve your ability to engage the reader. At university, you probably laid out all your evidence and information first, and followed them with a conclusion at the end. In business, you generally need to get to the point right at the start youre not discussing the topic, youre offering your expert opinion and backing it up with hard evidence. Heres a simple, four-point formula for grabbing your readers attention and getting straight down to business. a) Outline the context Establish the common ground between you and your reader, in no more than a line or two. b) Describe the trigger Explain why you are writing this now. What is it that has changed or must change? Again, keep this to just a line, two at the maximum. c) Ask a question Raise an action-orientated question, such as How do we prevent this?, How do we prepare for this? or How do we reduce the cost of this? d) Give the answer Answer the question with your recommendation or key finding, giving a complete solution in no more than 25 words. Now you have their attention. Use the rest of your document to explain how and why you have arrived at this recommendation. 2. Take your brain for a pint Remember all those student nights you spent trying to make your words of wisdom heard above the combined noise of a bad DJ, 30 drunken friends and the call of tequila? They werent wasted. The rest of your document should comprise organised sections or chapters that back up the recommendation you made in step 1. Before you start writing each section, imagine you had 30 seconds to tell it to a friend in a noisy pub. Itll help you do the following three things naturally: a) Use everyday words and as few as possible The more directly your reader can understand you, the better. So cross out ameliorate, expeditious, and promulgate and replace them with improve, fast and issue. And do you really need to say in order to, rather than to? Could you cut down in the field of to in? Is eliminate altogether really more effective than just eliminate? Go through your draft and remove any words that arent pulling their weight. The clearer your writing is, the clearer your message. b) Be active, not passive As a general rule, use active verbs, rather than passive. It keeps your writing lively, direct, personal and accountable. Just put the doer at the start of the sentence. So instead of writing it is hoped that the project will be completed in December, write we hope to complete the project in December. c) Prefer verbs to nouns Verbs are more direct than nouns. So when youre editing your work, cut out nominalisations such as achieve cost reductions and undertake the implementation of and replace them with reduce costs and implement or, simply, do. 3. Focus on your formatting Good formatting can make such a difference to the clarity of your document. There are few things as off-putting as pages of block text. Well-formatted text is kinder on the eye, easier to navigate and more memorable. a) Keep it short and simple Dont try to cram too much into your sentences. Break them down so that each sentence deals with just one idea, and link your ideas logically. Its fine to start a sentence with and or but if it helps clarify your message. Similarly, its not unusual to see suffocatingly long paragraphs in academic writing. But in business writing, youll need to be more succinct. Vary the length of your paragraphs, but try not to go beyond five sentences in each. And if you have a particularly important sentence, dont be shy of giving it a paragraph all to itself. b) Use engaging headings and sub-headings Use regular, clear headings and sub-headings to break up the text. Avoid label-style headings, and instead use explicit ones that sum up the section. This helps the reader find sections most appropriate to them, and also makes it easy for them to refer back to relevant sections later. c) Put a bullet in it When youre writing a list of points that can speak for themselves, use bullets or numbers. They will stand out much better than if you cram them all into a paragraph of text, and its easier on the readers eye. d) Would a graph work better? When writing about data, figures and processes, ask yourself whether a graph, pie chart or diagram could communicate the same information more effectively. Keep this checklist handy when youre writing your documents, and soon it will begin to become habit. And if youd like practical training in applying these techniques (and many more), why not get us in to train your team, or book a place on one of our High-impact business writing courses in London?

Grahams definition and discuss in the context of my Experience as a Essay

Grahams definition and discuss in the context of my Experience as a Radiologic Technologist in Grenada General Hospital - Essay Example 566). In parallel, Graham (2006) illustrated the concept of clinical effectiveness--in the presence of â€Å"the right persons, doing the right thing, the right way in the right place, at the right time with the right result.† In view, the paper examines this definition in the context of clinical practice by radiological technologists--with implications and potential innovations in integrated radiologic science. Occupational Description Prior to identifying the right personnel in radiologic technology, reviews on general description and evolution must first be clarified. Radiologic technology is a branch in allied health, where its application in clinical setting primarily involves diagnostic activities for pathological conditions. As technological advances update the categories of diagnostic equipments, it also expanded to include more autonomous responsibilities. The coverage, thereby, extends from mere imaging examination in X-rays to more sophisticated forms, such as utili zation of ionizing radiation for treatment purposes (Allied health services, 1989). As scope of functions widen, tasks involved also lengthened. Basically, radiologic technologists are in-charge in facilitating the performance of radiologic examinations. As allied professionals, they require strict conformation of physician’s written order, while under the supervision of â€Å"licensed independent practitioner(s)† (Campeau & Fleitz, 2009). Additionally, the types of radiologic test to be utilized are also indicated--exhibiting the collaborative association of functions between allied and medical professionals in clinical settings (Bureau of Labor and Statistics, 2010). Imperatively, radiologic technologists assume professional persona, as they follow regulatory protocols indicated before and during radiologic examinations. In preparatory stage, technicians ensure that incriminating objects or articles worn by clients are judiciously removed--to avoid chemical disruptio ns and undue physical damage to clients. Moreover, they attend in completely explaining the procedure to be undertaken, allying possibilities of fear and avoiding emotional interference during actual procedure (Stanfield & Hui, 2002). Subsequently, as protective gears are in place and equipments are positioned, the diagnostics may proceed as planned. With this accomplished, the duties of radiologic technologists do not end there, for they have to properly document the whole activity, and ensure client status for untoward reactions. Judiciously, patient safety is also guaranteed through constant inspection of diagnostic equipments, as well as replacement of defective ones (Bureau of Labor and Statistics, 2010). Radiologic technologists, in accurate manner, are accounted in following the dictates of their delegated functions--as indicated in doing the right thing with clinical effectiveness. Qualification Revisited Educationally distinct from radiologists, radiologic technologists wor k side-by-side with other clinical professionals in rendering a variety of health services to clients. Campeau and Fleitz (2009, p. 7) clarified the qualifications of radiologic technologists, indicating that they belong to the group who â€Å"graduated from a nationally accredited education program in the radiologic sciences and...hold a full

Pick a company (Thorntons) of your choice answer two question Essay

Pick a company (Thorntons) of your choice answer two question - Essay Example While it was previously characterized as a luxury brand, it is quickly loosing the perception given the recent economic conditions and the increasingly saturated market. Thorntons has thus failed to develop an edge over the competition despite being a well known brand. Thornton’s has been badly affected by the recent financial downturn. This is because of the increasing price of the raw materials that impacts the price of the already expensive product. Also the consumers are left with low purchasing power given the recent recession. This is probably one reason behind the decrease in sales. The company is also impacted by change in consumer perception regarding sugar products including chocolate. With the increase in health and diet conscious public, Thorntons is negatively impacted, especially because Thorntons most important customers, which as women, are changing their attitude towards buying chocolate. Even under all this negative turn of events, Thorntons may still be able to succeed given its perception in the minds of the customers as a premium chocolate brand (Clark). Also the UK confectionary market provides a pleasant picture for chocolate makers since it is a growing market with the highest market share taken by chocolate products (Datamonitor, 15) The competition for Thorntons has also increased as chocolates such as Hotel Chocolat and Lindt take on a more aggressive stance. Thorntons, with the increase in competition, did not manage to improve upon its products. Thorntons failed to innovate with more brands and different taste (Richardson). In the recent years, Thorntons has decided to move to selling its more commercial products in super-markets (Thorntons PLC, 2). Even though Thorntons has its own retail shop, it has moved on to sell in supermarkets where customers are given a choice of different chocolates. Given that Thorntons is a

The witches are the most unsettling example Essay Example for Free

The witches are the most unsettling example Essay To the most extent I do not agree that the witches are the most unsettling example of the supernatural in Macbeth. There are other factors within the play such as the ambition of Macbeth and the wickedness of Lady Macbeth that cast an eerie and shocking atmosphere over the play. The reason I believe this to be the case because as part of a modern society, we have a lot more psychological horrors, and both Macbeth and Lady Macbeth are considered to be insane. Whereas witches are seen more as a fantasy for us; compared to the Jacobean period, where they were considered real. It is evident from the beginning that Macbeth’s fatal flaw is ambition. When the witches tell him that he is going to be king, his mind immediately begins to ponder on the possibilities of killing Duncan, â€Å"My thought, whose murder yet is but fantastical, shakes so my single state of man†¦Ã¢â‚¬  His ambition is unsettling because it sets of the sequence of events throughout the play that lead to his downfall. Clearly Lady Macbeth is the driving force behind Macbeth’s ambition, because she forces him to overcome his guilt by insulting him, â€Å"And live a coward in thine own esteem, letting I dare not wait upon I would, Like the poor cat I’th’adage? † However once his ambition takes over him, it spirals out of control, leading to more murders to cover up all his wrongdoings, and leads him to being tormented by apparitions and guilt. In the end he doesn’t get the chance to enjoy the â€Å"fruits of his labour† and is beheaded by McDuff. A modern audience would view Macbeth’s actions as maniacal and ridiculous, because he became too obsessed with the idea of becoming King, that it lead to the murder of many people; this ended up being futile because he died in vain anyways. It shows that only some aspects of society have changed since the Jacobean period, rather than society as a whole. However, a Jacobean audience would have found Macbeth’s actions more deplorable. A Jacobean audience at the time would frown upon Lady Macbeth’s behaviour in convincing her husband to commit murder, and use the graphic images that she does. â€Å"Have plucked my nipple from his boneless gums and dashed the brains out, had I so sworn as you have done to this† This would have especially shocked Jacobean women, because there were certain morals and taboos that they followed. Women of that period were supposed to be pious, follow religion strongly, be against violence, and had to follow demands made by men. Lady Macbeth goes against all of these morals, but commits the taboos. She would’ve also been seen as malevolent because she gives suggestions that are intended to cause harm to others. â€Å"Come, you spirits that tend on mortal thoughts, unsex me here and fill me from the crown to the toe topfull of direst cruelty†¦Ã¢â‚¬  However, women in today’s society would find Lady Macbeth’s behaviour less disturbing than woman of the Jacobean period because females have become largely independent today compared to the restrictions that were placed upon them in earlier times.

Free Much Ado About Nothing Essays: Schemes and Tricks :: Much Ado About Nothing Essays

The plot of Much Ado About Nothing is an elaborate network of schemes and tricks. This statement is confirmed throughout Much Ado About Nothing. The play contains many examples of tricks and schemes that are used to manipulate the thoughts and feelings of characters. The major examples of such manipulation include- Don Pedro, Claudio and Leonato tricking Benedick into believing that Beatrice loves him, Hero and Ursula trick Beatrice into thinking Benedick is in love with her. The relationship between Claudio and Hero also endures much manipulation. For instance Don John and Borachio trick Claudio and the Prince into believing Hero is unfaithful. As in the tradition of Shakespeare, the Friar deceives everybody into thinking Hero is dead. An instance of trickery involves Benedick being manipulated to believe Beatrice is in love with him. This trickery is carried out playfully by Don Pedro, Leonato and Claudio. They realise Benedick's stubbornness in Act II Scene iii, when he states "ma n is a fool when he dedicates his behaviours to love." Due to this stubbornness Don Pedro, Leonato and Claudio must devise a way of attaining the love amid Benedick and Beatrice. In Act II Scene iii the men accomplish this by way of waiting for Benedick to be within ears reach, then raising the topic of Leonato's niece Beatrice. Don Pedro’s reference about "your niece Beatrice was in love with Signor Benedick." helps to accomplish such manipulation. This scheme is completed when this is overheard by Benedick, and due to his insecurity about love he falls for their trick, thus loving Beatrice. Another example of manipulation that is closely related to the one involving Benedick but Beatrice becomes the focus of the scheme. Like Benedick, Beatrice's feelings about love are strong and opposing. When she states "Not till God make men of some other mettle than earth" she assumes that her desired partner does not exist. Hero and Ursula believe that Benedick would make a good husban d for Beatrice and as a result of this, they plan a scheme to bring about love between Beatrice and Benedick. Hero and Ursula accomplish their scheme in Act III Scene i. Their scheme is concluded by means of discussing that they have heard that Benedick loves Beatrice greatly. Beatrice overhears this and thinks the combination of her and Benedick’s wit and intelligence would make a successful match. Beatrice displays her free will when making this decision.

Did the Court feel that equalizing the funding between schools in Texas would make school opportunity for students equal?

In 1973, the San Antonio Independent School District filed an appeal to the United States Supreme Court to decide whether or not the state of Texas financed public education in such a way to discriminate against students living in poor school districts.The Supreme Court (1973) held that â€Å"the Texas system does not operate to the peculiar disadvantage of any suspect class.† Although such is the case, the Court also held that education â€Å"is a right which must be made available to all on equal terms† (United States Supreme Court [USSC], 1973). There are, however, factors to consider before such an equal opportunity for students to exist.While believing that education must be made available to all on equal terms, the United States Supreme Court (1973) also believed that â€Å"the history of education since the industrial revolution shows a continual struggle between two forces: the desire by members of society to have educational opportunity for all children, and t he desire of each family to provide the best education it can afford for its own children.† The Texas financial system for public schools is a â€Å"product of the state and local participation† (USSC, 1973).Half of the revenues to provide basic education were derived from state-funded programs and each district aids in financing through taxes on properties within the district's jurisdiction. The appellees claim that Texas' reliance on local property taxation discriminates poor families who reside in districts having low generation of property tax.The United States Supreme Court (1973), however, held that the state of   Texas works its system of school finances such that â€Å"While assuring a basic education for every child in the State, it permits and encourages a large measure of participation in and control of each district's schools at the local level.†It was based on the efforts â€Å"devoted to establishing a means of guaranteeing a minimum statewide ed ucational program without sacrificing the vital element of local participation† and local control means†¦ the freedom to devote more money to the education of one's children† (USSC, 1973).There is no doubt that the United States Supreme Court feel that equalizing the the funds between schools in Texas would make opportunity for students equal as well.However, it held that the financial system has already provided the basic educational requirement and does not believe that the state of Texas is not making any efforts to provide such equal opportunity in education for its students. The 1973 decision states that:â€Å"In sum, to the extent that the Texas system of school financing results in unequal expenditures between children who happen to reside in different districts, we cannot say that such disparities are the product of a system that is so irrational as to be invidiously discriminatory.Texas has acknowledged its shortcomings and has persistently endeavored â₠¬â€œ not without some success – to ameliorate the differences in levels of expenditures without sacrificing the benefits of local participation. TheTexas plan is not the result of hurried, ill-conceived legislation.It certainly is not the product of purposeful discrimination against any group or class. On the contrary, it is rooted in decades of experience in Texas and elsewhere, and in major part is the product of responsible studies by qualified people† (USSC, 1973).The United States Supreme Court (1973) believed that â€Å"the Texas plan for financing public education reflects what many educators for a half century have thought was an enlightened approach to a problem for which there is no perfect solution† in which the justices are unwilling to assume â€Å"a level of wisdom superior to that of legislators, scholars, and educational authorities in 50 States, especially where the alternatives proposed are only recently conceived and nowhere yet tested.† ReferenceUnited States Supreme Court (1973). San Antonio Independent School District v. Rodriguez. 411 US 1

Juliet brings her tragic end upon herself Essay

â€Å"Juliet brings her tragic end upon herself, through the disloyalty and disobedience to her family† How far do you agree? â€Å"Madam, I am here. What is your will? † Juliet’s demise comes to pass as a direct result of failing to follow the wishes of her family. This is not true. Juliet died because of loyalty to the prescripts of her heart. Our first indication of this is the instant attraction between Juliet and Romeo. Juliet was also willing to ignore the blood feud between the Capulets and Montagues in order to follow the prescripts of her heart. Juliet was willing to defy her father’s wishes for her to marry Paris. Finally and most importantly, Juliet died because of unbearable grief. Juliet and Romeo were instantly attracted to one another. Love at first glance is not unusual, but its repercussions can be devastating – as John Clare wrote: My heart had left its dwelling place And can return no more. When Romeo and Juliet spoke to each other at the Capulet ball they instantly knew what the appropriate thing was to say, and when to say it: â€Å"Thus from my lips, by thine, my sin is purg’d. † Juliet replies, â€Å"Then have my lips the sin that they have took. † The language used in these quotes worked well because of the metaphors that were used in each one. They spoke to one another as though they had known each other for years. It was very obvious at that stage that Juliet had fallen in love. Shakespeare presented them with the idea of love because they spoke in a sonnet to each other, â€Å"My lips, two blushing pilgrims, ready stand to smooth that rough touch with a tender kiss. † This was when Romeo was speaking to Juliet and it showed us how instantly both himself and Juliet had fallen for each other. Although, when they realised who each other was, they were extremely shocked, â€Å"Is she a Capulet? O dear account! † Romeo just could not believe what he had heard. When Juliet heard that Romeo was a Montague she did not understand why she had fallen for someone, who was an enemy to her family’s name, â€Å"My only love sprung from my only hate! † Juliet could not believe that her first love had turned out to be a Montague. It is clearly evident then that Juliet was following the prescripts of her heart and this is what brought about the untimely and tragic end to her life. Juliet was still willing to ignore the blood feud between the two families when she found out that Romeo was a Montague. Juliet seemed distraught after hearing it, this did not stop Romeo and Juliet continuing with their secret love affair. This definitely suggested that they were both truly in love with each other, by Juliet not realising the consequences that happens if she was to continue to love Romeo; â€Å"Thou art thy self, though not a Montague. O be some other name! What’s Montague? † Juliet felt that a name was just a name and not what your true personality was inside. Romeo replied, â€Å"My name, dear saint, is hateful to myself because it is an enemy to thee. † Romeo also did not care in what his family name was because it was as far as he’s concerned, an enemy name to the Capulet household and to Juliet, the woman he loved. By Juliet still willing to follow her heart even though there were blood feuds between her own family and the Montagues, this shows us that she was just following the prescripts of her heart. Juliet carried on her love affair with Romeo and was very willing to defy her own father, â€Å"Deny thy father and refuse thy name:† We can see that Juliet was willing to give up her father’s name all for the love of her beloved Romeo. â€Å"My ears have yet not drunk a hundred words of thy tongue’s uttering, yet I know the sound. Art thou not Romeo, and a Montague? † Juliet just could not believe that the words spoken by Romeo were actually coming from the mouth of a Montague. Juliet knows that it is Romeo even by the very faint uttering of his words. Juliet seemed to not mind and told Romeo to climb the walls to be with her although they were hard to climb and her kinsmen might of found him there, â€Å"The orchard walls are high and hard to climb, And the place death, considering who thou art, If any of my kinsmen find thee here. † Juliet’s willingness to defy her father shows us that she was definitely following the prescripts of her heart. In the last scene of the play, Romeo killed himself by taking poison, â€Å"Thy drugs are quick. Thus with a kiss I die. † Romeo had drunk to his beloved Juliet and dies of all the pain at the loss of Juliet. Juliet however, after discovering that Romeo had taken his life, decided that she wanted to die and be with her beloved, â€Å"Poison, I see, hath been his timeless end, O churl! Drunk all, and left no friendly drop to help me after? I will kiss thy lips. † Juliet kissed Romeo and thought it cruel that Romeo had not left any poison for her. She then reaches for his dagger, â€Å"Oh happy dagger, This is thy sheath; there rest, and let me die. † The love of the star crossed lovers was so intense that they were willing to sacrifice life itself in order to follow the prescripts of their heart.

Student Ph and Ph Meter Essay

Student Ph and Ph Meter Essay Student: Ph and Ph Meter Essay UNIT 4 scientific practical techniques 1 .PH Probe A PH probe also known as a PH meter is an electronic device used for measuring the pH (acidity or alkalinity) of a liquid (though special probes are sometimes used to measure the pH of semi-solid substances). A typical pH meter consists of a special measuring probe (a glass electrode) connected to an electronic meter that measures and displays a digital pH reading The glass electrodes must be calibrated using a two point method with the appropriate buffer standard. To perform a two point calibration two buffer solutions are required. These buffers should be based upon the normal measurement range that probe operates in. A probe used for measuring the pH of alkali solutions should use pH buffers 7.0 and 10.0. Likewise, a pH probe in an acidic solution should be calibrated with a 2.0 (or 4.0) and a 7.0 buffer solution. Why this instrument was selected? The pH probe was selected for analysis because it provides accurate (post calibration) pH readings that are digitally taken to 2dp’s, and as we were dealing with solutions of an unknown pH, it is important to know precisely what the pH of each was, as they may have been used in other experiments needing a specific Ph. The use of this respective piece of equipment allowed us to ensure our reading of the pH of 3 unknown solutions was accurate to 2 decimal places, The alternative method would be use of PH litmus papers Litmus papers Litmus is a water-soluble mixture of different dyes extracted from lichens, especially Roccella tinctoria. It is often absorbed onto filter paper to produce one of the oldest forms of pH indicator, used to test materials for acidity. How they are use: Blue litmus paper turns red under acidic conditions and red litmus paper turns blue under basic (i.e. alkaline) conditions, Evaluating and comparing the accuracy of the procedures Advantage of using a PH meter over Litmus papers The PH meter provides a digital reading to 2 decimal places while as the litmus paper gives a rough estimate whether the solution is acidic or alkaline not giving a specific value of levels of the acidity or alkalinity . Disadvantages of using a PH meter over litmus papers For very precise and accurate results the pH meter must be calibrated before each measurement which means the accuracy of the results may be depend on

June Calendar of Holidays and Fun Days to Celebrate

June Calendar of Holidays and Fun Days to Celebrate June marks the beginning of summer and signals freedom for many students as they stream out of schools, ready for lazy days, outside activities, swimming, climbing and traveling.  But, June also marks a month of special days to celebrate.  Learn about holidays you never heard of, as well as important milestones to commemorate. From Dinosaur Day to I Love My Dentist Day an interesting holiday coming just one day after Donut Day there are plenty of ways for you and your family can celebrate the days of June. Early Month Aesop, the famed Greek fable-teller, is said to have been born on June 4, while Sesame Street character Oscar the Grouch was also born in early June. Also during the month on June 2   Guglielmo Marconi, after years of struggle, was granted a patent for his  invention, the radio. The early part of June also marks the date of the first U.S. spacewalk in 1965, as well as the first hot air balloon ride. As you snack on donuts, eat cheese or bake gingerbread men, youll find plenty of interesting days to celebrate and commemorate. June 1 Dinosaur DayStand for Children DayOscar the Grouchs birthdayDonut Day June 2 I Love My Dentist DayNational Rocky Road DayRadio patented June 3 Egg DayFirst U.S. spacewalk June 4 Aesops birthdayFirst Ford madeNational Frozen Yogurt DayCheese Day June 5 National Gingerbread DayFirst hot air balloon flightWorld Environment Day June 6 National Yo-Yo DayFirst roller coaster opened June 7 National Chocolate Ice Cream DayDaniel Boone Day June 8 First indoor swimming pool builtVacuum cleaner  patentedNational Jelly-Filled Doughnut Day June 9 International Young Eagles Day Mid-Month Flag Day, an important commemoration of this enduring U.S. symbol of freedom and liberty, is celebrated during this part of the month; indeed, an entire National Flag Week begins on June 10. The late oceanographer and explorer  Jacques Cousteau was born on June 11. But, if youre in the mood to celebrate lighter fare, theres always National Peanut Butter Cookie Day or National Lobster Day. Theres even a Pop Goes the Weasel Day celebrating the origination of the famous song. June 10 National Flag WeekMaurice Sendaks birthday June 11 Jacques Cousteaus birthday June 12 National Peanut Butter Cookie Day June 13 National Juggling DayNational Lobster Day June 14 Pop Goes the Weasel DayFlag Day June 15 Power of a Smile DayFly a Kite Day June 16 Fudge Day June 17 Iceland Independence Day June 18 Fathers DayInternational Picnic Day June 19 JuneteenthLou Gehrigs Birthday Late Month As June winds to close, you can observe Paul Bunyon Day, which celebrates the famed, mythical lumberjack, as well as the birthday of an equally famous real-life hero,  Helen Keller. On National Meteor Day,  people turn their eyes to the heavens in hopes of spotting the glow of a falling star, notes  National Day Calendar,  making June 30 a perfect day for you and your family to end the month by staying up late, going outside and gazing at the heavens. June 20 West Virginia Admission Day June 22 U.S. Department of Justice established June 23 Typewriter invented June 24 Deaf-Blindness Awareness Week June 25 National Catfish DayEric Carles BirthdayVirginia becomes the 10th state June 26 National Chocolate Pudding DayToothbrush invented June 27 National Orange Blossom DayHelen Kellers Birthday June 28 Paul Bunyan Day June 29 Camera Day June 30 Meteor Day

Occupational Safety and Health (OSHA) Essay Example | Topics and Well Written Essays - 3500 words

Occupational Safety and Health (OSHA) - Essay Example Prior to the 1970s, such risks were left to the companies to handle and there was minimal intervention from the federal government by way of work safety-related policies and regulatory standards. By the late 1960s, workplace accidents resulted to the death of an average 14,000 workers per year while an estimated two million more were harmed or disabled. Furthermore, there was too little known about the health effects of the variety of chemicals that were being churned out of factories even as environmental advocates have been raising the alarm on the possible dangers of exposure. This disturbing rates and figures prompted President Nixon to sign the Occupational Safety and Health Act in Dec. 17, 19701. The enactment of the Occupational Safety and Health Act of 1970 (OSH Act) marked the first time that a federal program was established to protect and ensure the health and safety of the entire country’s work force by reducing job-related illness, injury, disability, accidents, and death. Then-Secretary of Labor James Hodgson’s first step was to establish the Occupational Safety and Health Administration (OSHA), a special agency within the United States Department of Labor tasked to implement and enforce the said Act; OSHA was established effective April 28, 19712. In order to carry out the mission which it was set out for, OSHA had to start from scratch, using the Bureau of Labor Standards as the nucleus from which to build up the program3. The OSH Act also established the National Institute for Occupational Safety and Health (NIOSH) as the agency to conduct researches on known and possible work-related safety and health problems and to recommend regulatory standards which OSHA should consider based on their findings; as well as that, NIOSH was also to provide technical assistance to OSHA4. OSHA’s principal client groups are mainly organized labor and the business community; as such, they have played active roles

Analysing a web based company Essay Example | Topics and Well Written Essays - 3500 words

Analysing a web based company - Essay Example Business Planning, Retail Growth Strategy, Meal Plan Strategy, Sourcing and Procurement Strategy, Concept Development, Health and Well-Being Strategy, Information Systems Strategy, Food Facilities Planning and Design. Accommodation and food services makes up about 8.1 percent of all employment. (U.S. Bureau of Labor Statistics). Employment in the accommodation and food services industries is predicted to grow 18% between 2002 and 2012, adding more than 1.6 million new jobs. (U.S. Bureau of Labor Statistics). Of the 8,740,000 total workers employed in the accommodation and food services industry in 2003, 5,343,000 works full-time (61%), while 3,397,000 work part-time (39%). (Annual average for 2003, according to the Current Population Survey, a joint project of the U.S. Bureau of Labor Statistics and Census Bureau). The Total Industry Investment is $1,765,000 and the total leveraged resources are $5,900,000. Profit and average room rate at the UK's chain hotels continued to increase in November, according to the latest HotStats survey from TRI Hospitality Consulting. Across the total UK sample of 462 hotels, income before fixed charges (IBFC) - also known as gross operating profit - rose by 5.6 per cent to 52.81 per available room. Average room rate increased by 7.4 per cent to 95.03 in November, a similar rate of growth to the 7.2 per cent achieved during the year so far. In London, profit grew by 7.9 per cent to 82.19 per available room. London's hoteliers continued to achieve rate growth at near annual levels with an 8.9 per cent increase taking average room rate to a new high of 125.85. - Jonathan Langston, UK Chain Hotels Market Review November 2007 | TRI Hospitality, www.trihc.com Villa's Market in Florida Florida property values vary greatly depending on where you are buying. A four-bedroom, three-bathroom Florida villa in Tallahassee will cost around $275,000 whereas a similar property in Key West will cost nearer to $4 million. The Florida villa rental market is thriving because of the popularity of the sunshine state with tourists and also the growth of commerce-based localities such as Miami. Zoning restrictions on the Gulf and Atlantic coasts have pushed up the price of Florida villa rental in those regions. The average weekly rent in West Palm Beach is $1587 and $1431 in Miami. The lower costs in Orlando, a ready-made tenant base, means it may offer the best investment opportunities in the market for Florida villa rental. Florida has a number of the fastest growing property markets in the US with price rises of 36% in Naples and 28% in Orlando in recent years. The growth of the Florida property market has meant there has been a shortage of properties in some areas. This has been met by developers seemingly building a Florida villa on every spare piece of land they can find. The Florida property market now appears to be experiencing an overall slow-down with less developments being planned and prices growing at a slower rate. Mortgage rates are expected to rise in the future, pushing up the cost

The Role of Communication and Personality in Negotiation Research Paper

The Role of Communication and Personality in Negotiation - Research Paper Example The paper tells that one of the greatest successful negotiations in history is the Israeli Armistice Agreement in 1949 between Israel and its neighbors. After Israel had attained its independence in 1948, it was invaded by its neighbors led by Egypt. The negotiation was led by a black American known as Ralph Bunch, who had grown up under segregation for his color. At the beginning of the negotiation, neither party could even look or talk to the other. It was somewhat a miracle that the negotiation was a success in the end. Over the period of 6 months that the negotiation took place; Ralph managed to break down the conflict into manageable bits to be worked on differently in order to lessen the work. The strategy he used was starting with the easier bits as a way of building trust with the parties and then, later on, got into the hard bits. Every time the parties arrived at an agreement, Ralph would make sure that an agreement was signed just to ensure that the parties get into the ha bit of signing agreements. An example of one of the greatest failures in the history of negotiations would be the Geneva nuclear talks between Iran and the Western powers. The talk was between Iran and the so-called P5 + 1 group of world powers. The negotiations finally came to a halt when French walked out of the negotiations with the reason that they needed to get some form of control of the nuclear power. Over the past ten years, there have been a lot of negotiations between the Western powers and Iran on nuclear power. All the negotiations were never a success due to the fact that Iran always got the raw end of the deal. As much as Iran was willing to make a number of concessions, the Western powers, on the other hand, were not so lenient. The negotiation was more one-sided in terms of the concessions. Despite the unfairness, Iran was still willing to sign the deal. However, the Western powers still walked out of the negotiation with a number of excuses, which were quashed by th e Russian negotiators.

Coca Cola And Its Activities Marketing Essay

Coca Cola And Its Activities Marketing Essay Abstract This report takes the reader through Coca-cola and its activities and how it has been able to maintain sales despite the economic recession. It examines how three aspects of consumer behaviour -motivation, attitude, the buying process have an effect on the sales of Coca-cola within the Europe market and thereby immune to the economic recession. Chapter one gives a background into Coca-colas history and operations both in the national and international market. It also presents an overview of the soft drink industry in Great Britain, concentrating on Coke as an industry leader. It further talks on the economic recession and its effect on Great Britain. Chapter two discusses three consumer behaviour aspects motivation, attitude and the buying process- on how it made the coca-cola industry immune to the economic recession in the Great Britain. The conclusion of this paper ends with a summary that discusses the whole paper and propose recommendations for the brand as a whole. CHAPTER ONE 1.0 Introduction A consumer is a person who spots a need or desire, and then looks for the best way to satisfy his or her need either by purchase or acquisition (Solomon et al, 2010). Consumer behaviour as defined by Solomon et al (2006) is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs or desires. Customer retention is vital these days and organisations are looking for the best way to please and satisfy the interest of their consumers. According to Fill (2009), the understanding of the buyers behaviour makes marketing strategies and plan come out successful. The Coca-Cola Company is soft drink industry that has been able to build its brand loyalty with its consumers over its years of operation, despite the highly competitive market (Euromonitor, 2010). But this success would not have been realistic without understanding who the consumer is, what the consumer needs and how the consumer behaves. The Econo mic recession was a trying time for companies which led to the closures of some and loss for majority, the soft drink industry is not an exception and Coca- cola which falls under the soft drink industry will be analysed on how effective the management of their consumers was to in ensuring their survival in the recession. 1.1 A brief summary of The Coca- Cola operations The Coca-Cola Company (TCCC) is the largest manufacturer, distributor and marketer of non alcoholic beverage, concentrates and syrups in the world. Coca-cola has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, which are now sold in more than 200 countries in the world. (Coca-cola, 2010). ) Coca- cola first got to Britain in the year 1900, after Charles Candler brought a jug of syrup along on a visit to England. Soon after, in the early 1920s, it went on sale at the London Coliseum and in Selfridges. Since then coca-cola Britain has come up with innovative soft drinks namely: Coca-cola; Diet Coke; Coca-cola zero; Sprite; Sprite zero; Fanta;Fanta Zero; 5 Alive; Schweppes; Schweppes zero; Powerade; Powerade zero; Kia ora; Kia ora(no added sugar); Dr. Pepper; Dr. Pepper zero; Lilt; Lilt Zero; Oasis; Oasis extra light; Glaceau vitamin water and Relentless. (Coca-cola, 2010) With about 4,650 employees, Coca-cola GB claims to have sold 228million cases in 2008. Pic. 1.1 The Coca-Cola Company Great Britain brands Available on this link- http://www.coca-cola.co.uk/brands/ 1.2 An overview of the soft drink industry in Great Britain Mintel (2010) stated that close to one-quarter of companies in the UK soft drinks market is growing at more than 10% per year. Some of the main players in the UK soft drink industry include Coca-cola, Pepsi cola UK, Tropical UK, Nestle UK etc to mention but a few. The British Soft Drinks Associations 2010 UK Soft Drinks Report found that the overall market grew by 1.7% in 2009, with total consumption reaching 14,140 million litres, at a retail value of  £13.224 billion (Mintel, 2010). The British Soft Drinks Assocaition (2010) stated that it was encouraging to see that the soft drinks market was holding up during the economic downturn. According to mintel (2010), for the second year running, Coca-cola topped interbrands best global brands table, placing it above its competitors in the soft drink industry. The coca-cola company has continued to focus on expanding its business through taking tactical places in niche soft drinks producers, by purchasing a stake in UK smoothie producer , Innocent Drinks (Euromonitor, 2010). 1.3 The recession in United Kingdom Recessions occur during the down or contraction phase of the business cycle. The term business cycle refers to the familiar ups and downs of economic activity. (Pearce and Michael 2006). Furthermore, Pearce and Micheal (2006) opined that recessions cause significant declines in resources available to the firm because customers spend less, lenders lend less, and competitive rivalry increases. Initially, the behaviour of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Industrial and business customers may become disloyal, demand renegotiated contract terms, and alter purchase patterns. Also by Pride and Ferrell (1995), recession is a stage in the business cycle during which unemployment rises and total buying power declines, stifling both consumers and business peopless propensity to spend. The UK economy was growing faster than the average for the Euro zone throughout most of this decade. However, an abrupt slowdown began in 2008 and the economy entered a recession in the third quarter. According to Euromonitor (2010), real GDP fell by 4.9% in 2009, making this the UKs longest post-war recession. The UK has been harder hit than many countries because of its large financial sector. The fiscal position has deteriorated over the past several years. The deficit was pushed even higher as a result of the bailout of large banks. The number of unemployed also rose by 50% during the recession with 800,000 jobs being lost (Euromonitor, 2010). The recession led to business closures, job losses and a lack of employment opportunities in the UK (Athey, 2009). This first global recession in the new era of globalization, started in the US, spread to Europe, and eventually became global; its the worst economic crisis since the great depression. (Stiglitz, 2009). 1.4 The Coca-Cola Company and the recession TCCCs gross profit margin decreased to 64.2 percent in 2009 from 64.4 percent in 2008, primarily due to foreign currency fluctuations, unfavourable geographic mix as a result of growth in their emerging and developing markets, and current focus to drive greater affordability initiatives across many key markets, unfavourable channel and product mix in certain key markets, and the sale of certain bottling operations in 2008 (Coca-cola, 2010). Even though there was a slight decrease (0.2%) in their profit margin compared to the previous year, TCCC arguably performed well despite the economic downturn. Coca-cola unit case volume is one of the measures of the underlying strength of the Coca-Cola system because it measures trends at the consumer level. In Europe, the sales volume of year ended 2009 versus year ended 2008 shows that the unit case volume in Europe decreased 1 percent, primarily attributable to the ongoing difficult macroeconomic conditions throughout most of Europe. These difficult macroeconomic conditions impacted a number of key markets and contributed to unit case volume declines of 8 percent in South and Eastern Europe, 4 percent in Iberia and 2 percent in Germany. The volume declines in these markets were partially offset by 6 percent unit case volume growth in France and 4 percent growth in Great Britain.(Coca-cola, 2010). Great Britain which is the main focus of this study has shown that the recession did not affect the sales volume. Table below shows the financial data of The Coca-cola Company year ended December. Table 1.1- Financial overview of The Coca-Cola Company Year Ended December 31, 2009 2008 2007 2006 2005 (In millions except per share data) SUMMARY OF OPERATIONS Net operating revenues $ 30,990 $ 31,944 $ 28,857 $ 24,088 $ 23,104 Net income attributable to shareholders 6,824 5,807 5, 981 5, 080 5, 872 GROSS PROFIT 19,902 20,570 18,451 GROSS PROFIT MARGIN 64.2% 64.4% 63.9% PER SHARE DATA Basic net income $ 2.95 $ 2.51 $ 2.59 $ 2.16 $ 2.04 Diluted net income 2.93 2.49 2.57 2.16 2.04 Cash dividends 1.64 1.52 1.36 1.24 1.12 BALANCE SHEET DATA Total assets $ 48,671 $ 40,519 $ 43,269 $ 29,963 $ 29,427 Long-term debt 5,059 2,781 3,277 1,314 1,154 1.5 Scope of Study The interest of this study lies mainly with The Coca-cola Company, focusing on Coca-cola Great Britain as the scope of study. This study also examines the level at which the recession affected the sales in coca-cola and the consumers attitude towards the purchase of coca-cola. 1.6 Definition of terms/operational definitions To avoid ambiguity and distortions in meaning, the following terms are being described. Ltd Limited Unit case-means a unit of measurement equal to 192 U.S. fluid ounces of finished beverage (24 eight-ounce servings); (Coca-cola, 2010) Unit case volume- means the number of unit cases of Company beverage products directly or indirectly sold by the Company to customers. (Coca-cola, 2010) TCCC- The Coca-Cola Company CHAPTER TWO 2.0 Key Consumer Behaviour Aspects According to British Soft Drinks Association, (2010), Consumers are loyal to the drinks they know and trust but remain open to innovative products and brand extensions which meet their ever-evolving needs. The industrys ability to provide the public with a wide range of enjoyable and affordable drinks will ensure it remains resilient despite the tough economic climate. Three key consumer aspects have been carefully selected from Jiang (2010) as explained in the Consumer Behaviour Lectures; The following aspect of the consumer behaviour may have influenced the continuous purchase of coca-cola products despite the economic downturn- the buying process, attitude and motivation. 2.1 The Buying process A buying decision making process is the selection of an option from two or more alternative choices (Jiang, 2010). Coca-colas consumers can be explained in Consumer as a Problem Solver (Habitual Decision Maker). A habitual decision maker makes choices that are characterised by an impulse made with little effort and without conscious control (Solomon et al, 2006). Coca-colas brands are low involvement products and so require little information search. Most decisions made by people who consume coca-cola are with little or no conscious effort. Coca-cola consumers purchase Coke for example based on a habit that has been formed over time. Also the Evaluation of alternatives can be used to explain the brands resistance to the recession, much of the consumers effort that goes into a purchase decision develops at the stage in which a choice must be made from the accessible alternatives (Solomon et al, 2006). In many cases, there are a number of alternatives (such as water, soft drink or alcohol) a consumer could consider in satisfying a biogenic need, i.e. to conquer thirst. A consumer that has formed a habit overtime to purchase Diet Coke for example will always have in mind a diet coke whenever hes thirsty. The choice a consumer makes over other alternatives is determined by the product qualities. Branding can also be an influence on the evaluation of alternatives. In a survey of Global Brands, Inter Brand and Business Week identified the significance for companies to create communities around their products and services, which gives the customers the opportunity to feel as if they own the brand (Solomon et al, 2006). Fill (2009) also supported that as a brand becomes established with a buyer, so the psychological benefits of ownership are preferred to competing offerings, and a form of relationship emerges Coke is not only seen as a drink by its consumers, but seen in the light of its heritage and relationship with them( Payne,2007). Brands also create impressions and strong feelings so much that when people see the coke bottle with its red label, and the content, people suddenly feel thirsty and the need to have a drink (Riesenbeck and Perrey, 2007) According to Mintel, (2010), the Interbrand ranked Coca-cola as the number one global brand in the year 2009 and 2010 respectively. Brands can influence a consumers choice in a decision making process, in a study conducted, 51percent of consumers preferred Pepsi over Coke , while in an open test, only 23percent preferred Pepsi over coke(Jenkinson, 1995). In my opinion, Coca-cola consumers have developed a relationship with the brand, which makes the m to choose coca-colas brands amongst all other alternatives even in a recession. The economic downturn did not affect consumers choices, habits did not change despite the recession; coca-cola consumers did not change their product preferences because a habit has been formed over time. Table 2.1 Buying Decision making process Evaluations After purchase behaviour/feeling Involvement Information search Need recognition Need Purchase Decision Identity Alternatives Source- (Jiang, 2010) 2.2 Attitude Formation and change Attitude is a persons learned predisposition, tendency to respond to an object in a consistently favourable or unfavourable way (Allport, 1935) as cited by (Jiang, 2010). An attitude formed, lasts over a period of time, an attitude towards what a person eats or drink or developing an attitude towards different brands (such as drinking diet Coke rather than drinking diet Pepsi) or also having an attitude towards a general consumption pattern(such as eating twice to eating once in a day) (Solomon et al, 2006). The Utilitarian Function which is related to the basic principles of reward and punishment will be used to explain why TCCC was not entirely affected by recession. Attitudes are formed based on the presumed product qualities (either pleasure or pain) (Solomon et al, 2006). Attitudes influence a consumers decision making and the goal of a marketer is always to create a positive attitude towards a product or change existing attitudes (Fill, 2009). In a recent research conducted by TCCC to evaluate consumers attitudes towards its brands, it revealed that coca-cola is the brand most associated with happiness (Coca-cola, 2010). The result of the survey revealed that over a half of the people that participated in the research said its the taste that makes them smile others said sharing a bottle of coca-cola with family and friends can provide an opportunity to spend time together (Coca-cola, 2010). Coca-cola consumers have developed an attitude overtime, so the recession would not change their product preference but might just alter their consumption pattern (such as reducing the intake of one three bottles per day to two bottles per day). The theme of the TCCC also stresses straight forward benefits (Coca-cola.Open Happiness). Attitudes towards coca-cola could also be formed by the yearly coca-cola adverts, as supported by Pearce and Micheal (2006) aggressive marketing campaigns may be more effective during recessions, as competitors feeling the pinch might attempt to forestall losses by reducing their advertising. During the recession, TCCC, engaged in massive paid advertising to reinforce their brands in the minds of the consumers. Also towards the end of each year, coca-cola does an advert, using the Christmas theme to convey its message to its viewers. The viewers feelings about the context in which an advertisement appears can also influence brand attitudes (Solomon et al, 2006). Liking this Christmas themed adverts would naturally link us to Attitude Formation (three hierarchies of effects), Affect, Behaviour and Beliefs. Affect (like the brand), behaviour (buy the brand), belief (feel satisfied with the brand) or belief (create awareness of the brand), behaviour (buy the brand), affect (like the bra nd) or belief (create awareness of the brand), affect (like the brand), behaviour (buy the brand). Attitude formed over time influences a consumers purchase behaviour, in spite of the recession, it can be argued that the attitude of the coca-colas consumers did not change, and there was a continual process in consumers purchase pattern. Coca-cola was not so affected by the recession because of the consumers attitudes towards their products Table 2.2 Three Hierarchies of Effects Attitudes based on cognitive information processing Affect Attitudes based on behavioural learning processes Behaviour Behaviour Behaviour Beliefs vvv Beliefs vvv Beliefs vvv Attitudes based on hedonic consumption Affect Affect Source- (Jiang, 2010) 2.3 Motivation Motivation is the driving force within individuals that impels them to action, this driving force is produced by a state of tension which exists as the result of an unfilled need (Jaing 2010). Every action is done for a reason. Motivation refers to the process that cause people to behave as they do, motivation occurs when a need (Utilitarian-consumers practical benefits or Hedonic-consumers emotional benefits) is aroused that the consumers wishes to satisfy. The desired end- state is the consumers goal. The degree of arousal is called a drive (Solomon et al, 2006). The purpose of purchasing a drink would be to satisfy a biogenic need, i.e. to conquer thirst. For a consumer to now choose a diet coke because hes thirsty is called psychogenic. Coca-cola motivates its consumers through its themed message (Open Happiness), and this can be explained in the hedonic needs (Consumers emotional benefits) The survey TCCC conducted for their consumers shows that the taste of coca-cola makes them happy. What motivates a consumer might be different compared to the other consumer. A regular coke consumer willing to reduce his sugar consumption will be happy to switch to coke zero which has no sugar and less calories. Also viewing it from the Consumer involvement angle, TCCC also motivates its consumers by connecting with millions of them every day through their brands Facebook pages, Twitter and influential blogs, creating a dialogue that allows TCCC to build their brand assets and strengthen their consumer relationships. Solomon, (2006) defines involvement as a persons perceived relevance of the object based on his/her inherent needs, values, and interests. Through this Fans page on facebook, consumers can access their advertisements, Coca-Cola applications and downloads, and get live updates from the Company. Also TCCC involves their consumers through the Coca-Cola Freestyle, this makes the consumers beverage innovators by giving them choices and variety to make more than 1 00 different branded beverages at the touch of a button, this provides fun, and a relationship that connects the company with its consumers. (Coca-cola, 2010). The recession did not really affect TCCCs sales because of the motivation TCCC tries to create and the relationship they have been able to build with their consumers. CONCLUSION 3.1 Conclusion Understanding consumers behaviour is key for a successful company; marketers need to deepen their research on their consumers because the consumers are becoming aware of the important role they play in their consumption pattern. Competitors are always also looking for tactics to grow and influence new consumers, and any organisation that does not meet up with consumers expectations would be losing a consumer. Companies should look for ways to retain their current customers and also focus on getting new ones attracting new customers should be a priority in a recession (Pearce and Michael 2006). Organisations should actively engage their customers more than before. INTRODUCTION There has been an ongoing concern about the impact of economic impact on the environment,(Peattie, 1995). Nations are getting aware of the need to save the planet, and make it conducive for both humans and the animals. In the year 2000, the beginning of a new century, the nations came together to form the Millennium Development Goals and conducted a millennium Ecosystem Assessment (A four year research project to access the health of the natural environment, the impact of human development on natural systems and their ability to support life and provide ecosystem services) (Belz and Peattie, 2009). In 2005, the results of the United Nations Millennium Ecosystem Assessment was released, this revealed that 60% of world ecosystem services have been degraded and species extinctions are running at between 100 and 1000 times the natural background rate, it was also revealed that they were losses in the diversity of life on earth but gains in human well-being and economic growth and the burning of Fossil fuels to provide much of the energy that drove our economies was the release of carbon dioxide (CO2) into the atmosphere. Changes in our climate will have a profound impact on the distribution and availability of water supplies and food productions supplies and immense loss of species. (Belz and Peattie, 2009). To save the planet, conscious efforts have to be made, and so industries, business, consumers and nations have realized that if we do not save the world, then one day the planet will not be able to save us. Using the Triple bottom Line approach, discuss what is sustainability marketing and why should marketers be concerned with CSR and sustainability issues? Before going into sustainability marketing we need to define marketing, marketing consists of individuals and organisations on activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods and services and ideas (Pride and Ferrell, 1993). Sustainability marketing as defined by Belz and Peattie (2009) refers to planning, organising, implementing and controlling marketing resources and programmes to satisfy consumers wants and needs, while considering social and environment criterion and meeting corporate objectives This definition is very broad because it has covered the Triple Bottom line People (consumers), Planet (Environment) and Profit (Corporate objectives). In straightforward terms, Sustainability Marketing has been defined by Belz and Peattie (2009) as the building and sustainable relationships with consumers, the social environment and the natural environment. The Triple Bottom line (3PL) is a very important approach when discussing sustainability a positive 3PL reflects an increase in the companys value, including both its profitability and shareholder value and its social, human and environmental capital (Savitz and Weber 2006), they consists of Environmental Performance which is the planet and the way which we give and receive from the planet; Social performance, which is the people that constitutes the planet and consume different products and services, also emphasizes on satisfying different stakeholders, Being connected and responsive to shareholders, suppliers, communities and customers is the foundation of sustainability (Henrique and Richardson, 2004) and the; Economic performance or organisational goals which is the profit and the main aim of setting up an organisation (Leonidou, 2010). People A sustainability marketers aim is to meet the needs and wants of a sustainable consumer. Belz and Peattie (2009) supported this by saying consumers purchasing behaviour will determine the success or failure of new products and services that are marketed on the basis of their sustainability performance. Understanding the behaviour and buying process is also relevant for the sustainable marketer. The process which includes the recognition of need and want e.g. biological needs like food and drink to information search i.e. checking for information about the products, maybe its sustainable or not, to evaluation of alternatives i.e. a choice between two retailers to purchase i.e. buying of the product to the usage of the product (for a sustainable product, the use phase will generate more environmental impacts than non sustainable products) and finally post use which is the recycling, reselling or reproducing strategies, all used to reduce waste to land fill. (Belz and Peattie, 2009). Segmenting and understanding the consumers is really important for a sustainable marketer. They must understand the consumer they are sending the message to, according to the segments as identified by Belz and Peattie (2009), they are the Greens-this are the true greens, they understand and well educated about the sustainability issues and they consume green products. Consumers with a conscience-they want to be seen as green Wastage focused-they have good knowledge of pollution and wastage but lack awareness of other issues and behaviours and believe to be ethical currently constrained-they like to be sustainable but cant do much in their current circumstances, Basic contributors-they have relatively little knowledge of interest in environment issues and behaviours, Long term restricted- they have other priorities to consider before they can consider their environmental issues Disinterested-they may be aware of the sustainability issues, but they cannot be bothered as this has not affected current decision making processes. The segmentation allows a marketer to strategise a message to its different target so as to achieve its organisational goals. Profit The economic performance of a company is determined by the products and services offered to its consumers and how it has been accepted. The main of a company is to make profit, but the production process and post -post production process determines how sustainable a product/ organisation is. Belz and Peattie, (2009) further said that The underlying values of sustainability marketing should reflect the visions, missions, philosophies or principles of the company. Savitz and Weber (2006) identified 3 ways sustainability enhances your business (I) protecting the business-This includes risk of harm to the consumers, employees and the community, identifying emerging risks and management failures early. (II)Running the business-eco-efficiency, this includes reducing costs, improving productivity, eliminating needless waste and obtaining access to capital at a reduced cost, (III) growing the business-opening new markets and attracting consumers who are sustainable and increasing market shar e. Planet Environmental performance is the planet we occupy, and also the source of renewable (air, water, food) and non renewable resources (stone, metals, fossil fuel etc) (Belz and Peattie, 2009). Organisations are now more concerned with the use of critical substances and energy consumption, production processes, packaging and recycling of products to reduce the negative impacts the economy has had on the planet, solutions were implemented in the production process to reduce pollution and Co2 emissions. Corporate social responsibility has defined by European commission in (Belz and Peattie, 2009) is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with stakeholders on a voluntary basis. In contrast to the definition above the World Business Council for sustainable Development separated the corporate social responsibility, corporate financial responsibility and corporate environment responsibility and put them under one umbrella which is Corporate Responsibility (Belz and Peattie, 2009). CSR is now gaining momentum in different organisations and the need to showcase and publish their environmental and social acts is rising. Consumers are equally aware of these activities and tend to build their loyalty with socially responsible organisations. Marketers now should be concerned with CSR and sustainability issues, because the world is moving and every consumer now is informed about the environment and how they need to be sustainable to save the planet. Harnes (1982) as cited in Peattie (1995) further explained that the successful company is the one which is the first to identify emerging consumer needs and to offer product improvements which satisfy those needs; the successful marketer spots a new trend early and then leads it. Marketers must key into this new trend which can be identified as CSR and sustainability, being socially and environmentally responsible is very important and marketers must continue to emphasize this in their organisation to the top management. Sustainability and CSR should be involved in an organisations values and goals; it should not be seen as a tactic to manipulate consumers sustainability concern to just make profit (Peattie, 1995). Critics of Sustainability Savitz and Weber (2006) have identified critics of sustainability from two camps (The cynics and the sceptics). The cynics concluded that the Sustainability movement as mere hype The cynics would always want the government to take responsibility in the environment rather than depending on the corporations to change themselves. They also argue that the corporations deliberately improved their environmental performance mainly for financial purposes. The sceptics condemn the concept of sustainable business on the grounds that business leaders have no concern with environment or social responsibility, their goal is to make profit, and if their aim is not moved from that, the world will be better off. From the criticism, no one can say whether the critics are right or not, even though todays efforts towards sustainability seems to be inadequate, that doesnt mean it should be stopped, sustainability has to work. The industries might be aiming at profit, its a step by step approach and no contribution is too small, if all industries are genuinely sustainable, the world will be a better place. Analyse the factors that contributed to the marketing success of FIJI water? Fiji Waters (FW) expansion into US market was based on the successful marketing mix campaign to penetrate the market. At the time, it made its entry into the US mar

The Obese Children of Today Essay -- Health Obesity Overweight Essays

The Obese Children of Today What I know about obese children is that they are very unhealthy and that their chances of living a long productive life is practically obsolete. Ihave imagined many stereotypical things about these obese children. For instance, I believed that the obese child got to be how they are from their own good will. I also assumed that the obese child was a lazy individual with no sense of direction, simply an individual with no discipline and with low self-esteem. I thought of them as being eating machines with no self-control. In essences I felt that these obese children have given up in living a normal life (normal being what we as a society consider to be our mainstream). I was completely blinded that the blame should be placed on the child and on the parent for lack of effort in their part to stop the condition of being obese. As I began to do my research on obese children in the Internet, I came to the realization of a tremendous amount of information, which seem to be useless in that specific point of time. The way I began was by choosing a web browser, which there were a few to choose from. I decided to first choose Yahoo, and on Yahoo's searcher I placed the tittle of obese children, which to my surprise gave an enormous amount of sites to go into, in fact it gave me over two-million sites to go into. I began to start reading the tittles to see which one came closer to my need. I began to become enormously frustrated with the search because none of the tittles that I read was to my liking. Further and further I went and yet no paradise and finally I came to a tittle that interested me, but to my regret the site was not what I needed. Finally, after my disillusion of not finding what I wanted i... ... stereotypes came crumbling down. Yes, it may seem that we are trying to find a way to blame someone or something else for being overweight, but that is not the case because children are just not active any more and if that inactivity continues we are just asking for many problems to come in the future. Works Cited Belfry, John. Child & Family. "Canadian Children Face Activity and Fitness Crisis" http://www.cfc.ca/docs/00000946.html12/1/98 Committee on Sports Medicine and Fitness. "Fitness, Activity, and sports participation in the Preschool Child (RE9265)" http://www.aap.org/policy/05043.htm12/1/98 Gidding, Samuel S. MD. AHA Medical/Scientific Statement. "Understanding Obesity in Youth" http://www.amhrt.org/Scientific/statements/1998/1202.html#B18 12/2/98 Life Skills for Vocational Success. http://www.workshopsinc.com/manual/Chp6/1.html 12/2/98 The Obese Children of Today Essay -- Health Obesity Overweight Essays The Obese Children of Today What I know about obese children is that they are very unhealthy and that their chances of living a long productive life is practically obsolete. Ihave imagined many stereotypical things about these obese children. For instance, I believed that the obese child got to be how they are from their own good will. I also assumed that the obese child was a lazy individual with no sense of direction, simply an individual with no discipline and with low self-esteem. I thought of them as being eating machines with no self-control. In essences I felt that these obese children have given up in living a normal life (normal being what we as a society consider to be our mainstream). I was completely blinded that the blame should be placed on the child and on the parent for lack of effort in their part to stop the condition of being obese. As I began to do my research on obese children in the Internet, I came to the realization of a tremendous amount of information, which seem to be useless in that specific point of time. The way I began was by choosing a web browser, which there were a few to choose from. I decided to first choose Yahoo, and on Yahoo's searcher I placed the tittle of obese children, which to my surprise gave an enormous amount of sites to go into, in fact it gave me over two-million sites to go into. I began to start reading the tittles to see which one came closer to my need. I began to become enormously frustrated with the search because none of the tittles that I read was to my liking. Further and further I went and yet no paradise and finally I came to a tittle that interested me, but to my regret the site was not what I needed. Finally, after my disillusion of not finding what I wanted i... ... stereotypes came crumbling down. Yes, it may seem that we are trying to find a way to blame someone or something else for being overweight, but that is not the case because children are just not active any more and if that inactivity continues we are just asking for many problems to come in the future. Works Cited Belfry, John. Child & Family. "Canadian Children Face Activity and Fitness Crisis" http://www.cfc.ca/docs/00000946.html12/1/98 Committee on Sports Medicine and Fitness. "Fitness, Activity, and sports participation in the Preschool Child (RE9265)" http://www.aap.org/policy/05043.htm12/1/98 Gidding, Samuel S. MD. AHA Medical/Scientific Statement. "Understanding Obesity in Youth" http://www.amhrt.org/Scientific/statements/1998/1202.html#B18 12/2/98 Life Skills for Vocational Success. http://www.workshopsinc.com/manual/Chp6/1.html 12/2/98